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PIAesthetic practitioners understand this now.
We all know the body’s internal environment affects how skin responds.
Inflammation, oxidative stress, nervous system regulation, and the impact it all has on the skin - this isn’t new information anymore.
But has it actually changed how you work with your clients?
Because once you know this, it’s very hard to justify continuing to treat skin in isolation. And building it into how you treat your clients, leads to very different outcomes for both you and them.
If you’re still treating skin in isolation, you’ll stay in a model where your clients come to you for treatments as opposed to a complete care plan for their skin.
Their treatment results will reflect only what you can achieve externally.
Your clients will dip in and out depending on when they feel they need something.
Your income will stay tied to the time you spend in your treatment room.
If you’re treating internally AND externally however, all of this looks very different.
Your clients are no longer just booking treatments with you, they’re moving through a strategic care plan which maximises their skin outcomes and your income.
Their results exceed previous because you’re supporting and improving the environment their skin is responding in, not just treating their skin externally.
And your income stops being dependent on how many hours you can physically treat because they are under your care for all of it, and have stopped spending in multiple different places instead.
Same aesthetic practitioner. Same professional treatments.
Very different pathways and outcomes, for both you and your clients.
If you’re at the point where you recognise that skin can no longer be treated in isolation but you’re unsure of what to do next - comment NEXT and I’ll show you what to do.
@piperandpartners
