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ROMy Branding Design Process
This is a quick breakdown of my logo design process, but let me know if you want me to go into more detail in a future post!
Research:
No matter how good a client’s brief is, the more research you do, the better. There might just be that one thing that the client forgot about, which could change your whole design. Deep diving into the brand’s history, the industry, their demographic, etc., is vital to guide you in the direction for your design.
Inspiration:
As you probably know, I love my design books. I think it’s much better to look through a book of designs that have nothing to do with the type of brand you are designing for and see what might inspire you. In my opinion, this is how you will design something less generic.
Generation:
This section usually goes hand in hand with looking for inspiration. When I’m flicking through pages or looking on websites, I’m jotting down ideas, making quick sketches to get things down on a piece of paper as quickly as possible. Then I usually go over my notes and ideas and roll with them, keep sketching, not taking too long on each design, and just get as much down as possible until it looks like some weird abstract art piece.
Refinement:
Now that I have rinsed my brain with as many ideas as possible, I like to select my favorite 2 or 3, take them into Adobe Illustrator, and start refining them. I look for fonts and experiment with color palettes. This can be a lengthy and tedious process, as at this stage, I’m usually left with a hundred versions of a logo that all have very minor changes, but it’s important to never delete anything. This stage can last quite a long time, but at the end of it, I usually deliberate with my favorite options and put them into a nice presentation to show my client.
I hope this has helped!
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@robert.mccombe
