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GOGearing up for Ramadan never looked better #GoodAdsMatter
WABA, a Kuwait based homeware and kitchenware brand, has launched this spot in preparation for Ramadan, delivering a film that is nothing short of a visual spectacle.
It is safe to say that match cuts—both visual and audio—are the heroes of this ad. Helmed by Mohammed Al Nashmi, a man of many talents who takes on the roles of director, cinematographer, editor, and sound designer, the film showcases his signature mastery of match cuts. Known for his extensive use of this technique, Al Nashmi executes these smooth transitions effortlessly throughout the film. The shots move through the preparation and steps of various Ramadan dishes and practices, showcasing WABA products in an engaging way. Complementing this is his distinct style of sharp cuts and dynamic cinematography.
Other key elements that elevate the film’s visual appeal include its rich colour grading, providing a warm, festive tone, along with meticulous styling and art direction seen in the carefully decorated frames. The consistent use of symmetry across compositions further enhances the film’s striking treatment.
𝗟𝗶𝗻𝗸 𝘁𝗼 𝗼𝘂𝗿 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲 𝗯𝗶𝗼!
Country: Kuwait
Year: 2026
Brand: WABA @waba.co
Agency & Production Company: Shareet Studios @shareet.studios
Director, DOP, Editor & SFX - Mohammed Al Nashmi @malnashmi
Producer - Homood Alk @homood_alk
Production Manager - Wessam
Executive Director - Fawaz Aldoukhi @fawaz_aldoukhi
2nd AD - Nada El Sayed @nadaelsayed480
Art Director - Nasser Mahmoud Bu Eida @naser.bo3eda
Music - Jody Jenkins & Alex Duggan
Stylist - Musaed @musaed_1980
Makeup - Abeer
Cast Agency - Shareet Studios Casting @shareet.studios.cast
Color - Film Emulation @filmemulation
Equipment & Lighting - Gorilla Rental House @gorilla_rentals.ku
@goodadsmatter
