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GOLittle boys can never wait to grow up into big boys, can they?
Erste Bank, the Austrian financial service provider, has been behind some of the most powerful ads in recent years.
From their heart-warming Christmas campaign, titled #BelieveInChristmas, to the gutting ‘In Your Hands’ ad, the brand has been redefining Good Ads with all the right tools of effective marketing and storytelling.
Such is today’s ad– all a boy wants is to reach the button of the lift. From getting his dog to pull him by a rope to watering his head to grow like a plant, the little champ is far from quitting.
The narrative of this ad revolves around Erste’s long-standing and undeterred statement, “When you believe in yourself, nobody is stronger than you.”
‘Belief’ is what the brand stands for– belief that their customers rest in them but foremost, the belief that they have in themselves.
Titled ‘The Elevator’, this ad is a pleasant narrative, shot beautifully from the perspective of a small child, making the world around look larger than ever!
𝗕𝗲𝗰𝗼𝗺𝗲 𝗮 𝗺𝗲𝗺𝗯𝗲𝗿 𝗼𝗳 𝗼𝘂𝗿 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴!
𝗟𝗶𝗻𝗸 𝘁𝗼 𝗼𝘂𝗿 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲 𝗯𝗶𝗼!
Country: Austria
Year: 2020
Brand: Erste Bank
Agency: Jung Von Matt DONAU (@jungvonmatt.donau)
Production Company: Zauberberg Productions (@zauberbergproductions)
Executive Producer: Juliane Ellrich (@jllrch)
Directors: Dorian & Daniel (@doriananddaniel)
Director of Photography: Simon Drescher (@simon.drescher_dop)
@goodadsmatter 𝗶𝘀 𝘁𝗵𝗲 𝘁𝗼𝗽 𝟭% 𝗰𝗹𝘂𝗯 𝗳𝗼𝗿 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗮𝗱𝘀 𝗮𝗻𝗱 𝗮𝗱 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗿𝗼𝗺 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲!
𝗣𝘂𝘀𝗵 𝘁𝗵𝗲 𝗽𝗼𝘀𝘁 𝗻𝗼𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗮𝗱 𝗺𝗮𝘀𝘁𝗲𝗿𝗺𝗶𝗻𝗱𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆!
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#GoodAdsMatter #ErsteBank #Elevator #PurposeStudios #pursuepurpose
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