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HOLet’s start with About Blank and there’s two content formats there hitting to perfection:
1. vignette carousels - these are single scenes that could exist in a movie but showcase the collection and lifestyle the collection should exist within
2. production/inspiration videos and carousels - some are 5-10 scene montage videos that bring you behind the story and into their minds while the carousels showcase different micromoments from the founders and businesses pov.
Then you’ve got house of errors which is dialed on all fronts but one of the best things they do is create familiarity by always shoting a majority of their content infront of this cherry timber wood wall
From the vignettes, to the product focused shots, or even character focused look books - it all has the same look which is great when you need to stop a fans scroll
#brandmarketing #growthmarketing #contentmarketingstrategy
@house.of.ag
