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SHThe key to lasting behavioral change ISN’T what you think…
Our behaviours are inherently tied to the perceptions we hold about ourselves. When we change the way we define ourselves, our actions naturally align to support this new self-concept.
The research on identity-based habits is fascinating (I came across it while doing research for my PhD). It’s been primarily explored in the context of health and consumer behavior, as well as in educational context (specifically the link between identity & motivation of student to learn).
📚 Here’s a selection of early research:
–Oyserman, D., Fryberg, S. A., & Yoder, N. (2007). Identity-based motivation and health. Journal of personality and social psychology, 93(6), 1011.
–Berger, J., & Rand, L. (2008). Shifting signals to help health: Using identity signaling to reduce risky health behaviors. Journal of Consumer Research, 35(3), 509-518.
–Kaplan, A., & Flum, H. (2009). Motivation and identity: The relations of action and development in educational contexts—An introduction to the special issue. Educational Psychologist, 44(2), 73-77.
More recently, authors like James Clear have popularized the concepts. If you’re interested in learning more about habits, I recommend Atomic Habits. A fantastic synthesis of research coupled a highly applicable framework.
@shadezahrai
