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BRThe HOOK is the most important part of your Reel, but most people are doing it WRONG! 😱
🚨 Read to the end for a PRO TIP!! 🚨
A “hook” is an attention grabbing word, phrase, or edit during the first 3 seconds of your video. Without one, most people will likely skip your Reel.
Here’s the MISTAKE most people are making: ⬇️
❌ Your hook is NOT focusing on a PAIN POINT! ❌
Addressing people’s challenges and struggles is more likely to get their attention than just stating what the video is about!
EXAMPLE 1:
❌ Instead of: “3 Squat variations for your next leg day!”
✅ try: “tired of having a small butt? Try this!”
EXAMPLE 2:
❌ Instead of: “Here’s a wealth affirmation for October!”
✅ try: “Want to stop living pay-check to pay-check? Say this!”
Now for the Pro Tip:
✨ Use NEGATIVE words in your hook! ✨
Words like “don’t,” “stop,” “avoid,” or “loss,” in hooks have been shown to increase engagement by more than 60%!!
Keep these tips in mind for your next Reel, and make sure you Like this post! ❤️
@brock11johnson
