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PRThis works because it turns something passive into something interactive.
A coffee cup is usually just packaging. Here, it becomes something people play with, personalize, and engage with for a few seconds longer — and that small interaction changes the whole experience.
That’s where the marketing comes in.
When a product gives people something to interact with, it naturally becomes more shareable without needing extra effort or spend.
In crowded spaces like cafés, small ideas like this are often what make people notice and remember the brand.
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