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OFAs a step to protect Nigerians from falling prey of fake and unregistered schemes, the federal government has given a new directive. Social media influencers, content creators and others will now be required to secure an important approval before they can run their ads on Facebook, instagram, YouTube and others. This approval will be secured from the Advertising Regulatory Council of Nigeria (ARCON).
ARCON issued a statement on Monday to this effect, raising concerns about the prevalence of false and misleading adverts on several social media platforms.
The statement, signed by the ARCON Director-General, ọlalekan fadolapo, said that the government will no longer watch with folded hands while ethics and professionalism are being compromised at the expense of Nigerians. Fadolapo referenced the recent incident with CBEX, where about 600,000 Nigerians were lured into the scheme, describing it as a clear illustration of the devastating effects of deceptive Advertising.
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