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#Atlanticrecords Reel by @namisistudios - Don Toliver (Caleb Zackery Toliver) is a Houston-born rapper, singer, and songwriter known for his distinct melodic trap and R&B style. 

KEY FACTS &
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@namisistudios
Don Toliver (Caleb Zackery Toliver) is a Houston-born rapper, singer, and songwriter known for his distinct melodic trap and R&B style. KEY FACTS & success 💯 • Don toliver Gained mainstream attention through his feature on Travis Scott's Astroworld ("Can't Say") in 2018. • He Signed to Travis Scott's Cactus Jack Records (via Atlantic Records) in 2018. • Known for hits like "No Idea" (2019), "After Party" (2020), and the chart-topping "Lemonade" with Internet Money and Gunna. • He Released Heaven or Hell (2020), Life of a Don (2021), Love Sick (2023), Hardstone Psycho (2024), and Octane (2026).. • Don toliver is In a relationship with singer Kali Uchis since 2020; they have a child together. #dontoliver
#Atlanticrecords Reel by @flamexrager - You can't tell me that Octane is not the best album of 2026 til date 🔥 Prove me wrong if you can 😂
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The meteoric rise of Don Toliver has been one o
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@flamexrager
You can't tell me that Octane is not the best album of 2026 til date 🔥 Prove me wrong if you can 😂 . The meteoric rise of Don Toliver has been one of the most exciting storylines in modern hip-hop, and his fifth studio album, Octane, proves he is officially in the driver's seat. Released on January 30, 2026, through Cactus Jack and Atlantic Records, Octane debuted at number one on the US Billboard 200—a career-first milestone for the Houston native. Heavily inspired by his love for cars and rally racing culture, the 18-track project blends his signature psychedelic trap-R&B sound with lush, cinematic production. Toliver’s journey from a breakout feature to a global superstar is undeniable, and Octane feels like the best album of his career so far. This highly anticipated rap album features heavy-hitting collaborations, most notably reuniting him with Travis Scott on the standout track "Rosary," alongside guest appearances from Yeat, Rema, Teezo Touchdown, and SahBabii. On social media, the album has completely taken over. Timelines are constantly flooded with highly stylized Don Toliver edits on songs like E85, Body and Secondhand showcasing the album’s futuristic aesthetic, alongside funny memes on tracks like Gemstone, Opposite and call back reacting to the project's infectious production and seamless track transitions. With Octane, Don Toliver isn't just making music; he's crafting a high-speed cultural moment that is dominating the charts and social media culture alike. In 2026, OCTANE has come up on top defeating major albums like J Cole's "The Fall Off", Baby Keem's "CASINO", A$AP Rocky's "Don't be Dumb" and NBA Youngboy's "Slime Cry" on streaming platforms. Don Toliver also got the No. 1 "E85" and No. 2 track "Body" on the Hot 100 chart 🔥 . #dontoliver #travisscott #rap #relatable #viral
#Atlanticrecords Reel by @vxlstudiobydaisy - Caleb Zackary "Don" Toliver (born June 12, 1994) is an American rapper, singer, and songwriter.

His debut mixtape, Donny Womack (2018), was released
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@vxlstudiobydaisy
Caleb Zackary "Don" Toliver (born June 12, 1994) is an American rapper, singer, and songwriter. His debut mixtape, Donny Womack (2018), was released one day prior to fellow Houston rapper Travis Scott's album Astroworld, on which Toliver made a guest appearance. In the following week, he signed with Scott's record label, Cactus Jack Records, in a joint venture with Atlantic Records. #reels #explore #dontoliver #yeat #rollingloud
#Atlanticrecords Reel by @23backlog - Although there will be signs👀😭
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Javorius Tykies Scott (July 15, 1998 - July 27, 2022), known professionally as JayDaYoungan, was an American rapper
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@23backlog
Although there will be signs👀😭 • Javorius Tykies Scott (July 15, 1998 – July 27, 2022), known professionally as JayDaYoungan, was an American rapper and singer. He was best known for his 2019 single “23 Island”, which received double platinum certification by the Recording Industry Association of America (RIAA). After signing with Atlantic Records, the song was included on both his debut commercial mixtape Misunderstood (2019) and debut studio album, Baby23 (2020)—both of which entered the top 50 of the Billboard 200. His second and third commercial mixtapes, Endless Pain (2019) and 23 Is Back (2021), were released before his death on July 27, 2022, when he was f*tally sh*t by five unknown assailants. | Follow for more content like this🗣️ #jaydayoungan #funnyaf #steakhouse #fyp
#Atlanticrecords Reel by @raprisings (verified account) - NBA YoungBoy, born Kentrell DeSean Gaulden on October 20, 1999, in Baton Rouge, Louisiana, has emerged as a powerhouse in American hip-hop, celebrated
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@raprisings
NBA YoungBoy, born Kentrell DeSean Gaulden on October 20, 1999, in Baton Rouge, Louisiana, has emerged as a powerhouse in American hip-hop, celebrated for his intense emotional delivery and unfiltered lyricism. Since he began releasing music in 2015, his early mixtapes built a massive regional following that eventually led to a major deal with Atlantic Records. Major hits like “Outside Today” and “Bandit” featuring Juice WRLD propelled him to the top of the Billboard charts, where he has consistently secured number-one albums, cementing his status as one of the most successful artists of his generation. His music often explores the grit of his upbringing, blending melodic hooks with raw street narratives while collaborating with the industry’s biggest names. Although his career has been marked by significant legal hurdles, including time served on various charges, 2025 marked a major turning point when he was pardoned by President Donald Trump. This move cleared many of his probation restrictions, allowing him to fully pivot back to his career. He has since announced “The MASA Tour 2025”—his first arena run in years—and begun teasing new music, demonstrating a unique resilience and an ability to maintain a devoted global fanbase while continuously evolving as an artist.
#Atlanticrecords Reel by @the_topvibes - Gunna - on one tonight

"on one tonight" is less about structure and more about feel.
Gunna doesn't attack the beat-he slides over it, letting the rhy
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@the_topvibes
Gunna – on one tonight “on one tonight” is less about structure and more about feel. Gunna doesn’t attack the beat—he slides over it, letting the rhythm carry the weight instead of forcing emphasis. What makes the track replayable is its restraint. The melody barely shifts, yet the cadence subtly evolves, creating a loop that feels continuous rather than repetitive. Instead of relying on a strong hook, the song builds its identity through flow and texture. Within the Atlanta lineage shaped by Young Thug, Gunna refines that melodic minimalism into something cleaner and more controlled. The result is a track that doesn’t demand attention but holds it, making it easy to keep on repeat without fatigue. Credit Song: on one tonight Artist: @gunna Release: 2022 Album: DS4EVER Produced by: @wheezy, @taurus, Flo Ongonga Written by: Gunna, Wheezy, Taurus, Flo Ongonga Label: YSL Records, 300 Entertainment, Atlantic Records Genre: Trap, Melodic Rap #gunna #onetonight #ds4ever #trapmusic #melodicrap #atlanta
#Atlanticrecords Reel by @hazy_fx - Who's your bias? [3/4]
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Rosé is a 29-year-old New Zealand-born, Australian-raised icon whose journey from BLACKPINK's golden voice to undisputed glob
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@hazy_fx
Who's your bias? [3/4] - Rosé is a 29-year-old New Zealand-born, Australian-raised icon whose journey from BLACKPINK's golden voice to undisputed global solo superstar has been nothing short of historic. After signing with The Black Label and Atlantic Records, she stepped into her own era — raw, vulnerable, and more captivating than ever. Her debut studio album Rosie redefined what a K-pop solo era could look like in the West. The unstoppable "APT." featuring Bruno Mars became the best-selling global single of 2025, spending 45 weeks on the Billboard Hot 100 and making Rosé the first K-pop act to win VMA Song of the Year. She followed that with three Grammy nominations — including Record of the Year and Song of the Year — making her the most-nominated Korean artist in Grammy history and the first K-pop artist nominated for one of the Big Four awards as a lead artist. Awards don't stop there. At the 2026 Brit Awards, she made history again as the first K-pop artist to win International Song of the Year, cementing her place not just in the Hallyu wave — but in pop music, full stop. Beyond music, she brought her warmth and world-class artistry back to BLACKPINK for the massive Deadline World Tour — their first all-stadium run — and reunited with her girls on the EP Deadline in 2026. And as the global face of Saint Laurent, her presence at Paris Fashion Week is a cultural event in its own right. With acting ambitions on the horizon and an era that's only getting bigger, Rosé's blend of emotional depth, effortless cool, and record-shattering talent keeps her at the absolute center of everything. . Follow @hazy_fx For More . . #rosé #blackpink #viralreeĺs #explore #fyp #explorepage
#Atlanticrecords Reel by @theofficialrapscene (verified account) - Finesse2Tymes is an American rapper recognized for his commanding voice, motivational street narratives, and rising influence in Southern hip-hop. Bor
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@theofficialrapscene
Finesse2Tymes is an American rapper recognized for his commanding voice, motivational street narratives, and rising influence in Southern hip-hop. Born Ricky Hampton on June 10, 1992, in Memphis, he developed his sound within the city’s gritty rap tradition. His music often reflects themes of perseverance, loyalty, and ambition, delivered through a confident and direct lyrical style. He first gained regional attention through collaborations with fellow Memphis artist Moneybagg Yo and their collective Bread Gang. Tracks like “Back End” helped introduce his music to a broader audience and built momentum around his name in the Southern rap scene. Finesse2Tymes later achieved wider recognition after the viral success of “Back End,” which led to a record deal with Atlantic Records. The song’s popularity across streaming platforms and social media significantly expanded his fan base and marked a turning point in his career. In 2022, he released his debut studio album 90 Days, featuring tracks such as “Humble” and “Get Even.” The project highlighted his reflective songwriting and Memphis-rooted sound, solidifying his reputation as one of the notable voices emerging from the city’s modern rap scene. #rap #rapmusic #hiphop #funny #viral
#Atlanticrecords Reel by @exploringpopularsongs - "APT." by Rosé and Bruno Mars is a high-energy, infectious pop-punk anthem (2024) inspired by a Korean drinking game. It merges catchy indie-rock beat
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@exploringpopularsongs
"APT." by Rosé and Bruno Mars is a high-energy, infectious pop-punk anthem (2024) inspired by a Korean drinking game. It merges catchy indie-rock beats with playful, flirty lyrics, centering on the chant "apateu" (apartment). The song explores themes of fun, intimacy, and spontaneous connection. "APT." is a song by New Zealand and South Korean singer Rosé and American singer-songwriter Bruno Mars. It was released through The Black Label and Atlantic Records on 18 October 2024, as the lead single from Rosé's debut studio album, Rosie (2024). "APT." marked Rosé's first solo single in three years and her first release since departing from YG Entertainment and Interscope Records in 2023. The song was written and composed by various contributors, including Rosé and Mars, and includes elements from the 1982 tune "Mickey" by Toni Basil. It is an up-tempo pop, pop rock, pop-punk, and new wave track, featuring indie rock and electropop influences. Inspired by a South Korean drinking game, the song's chorus is built around the game's rhythmic chant of apateu (Korean: 아파트; lit. 'apartment'; pronounced [a̠pʰa̠tʰɯ]). Song: APT Artist: Rose pink and Bruno Mars Follow us @pure_vocal_talents for more
#Atlanticrecords Reel by @clipvid14 - Gunna - on one tonight

"on one tonight" is less about structure and more about feel.
Gunna doesn't attack the beat-he slides over it, letting the rhy
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@clipvid14
Gunna – on one tonight “on one tonight” is less about structure and more about feel. Gunna doesn’t attack the beat—he slides over it, letting the rhythm carry the weight instead of forcing emphasis. What makes the track replayable is its restraint. The melody barely shifts, yet the cadence subtly evolves, creating a loop that feels continuous rather than repetitive. Instead of relying on a strong hook, the song builds its identity through flow and texture. Within the Atlanta lineage shaped by Young Thug, Gunna refines that melodic minimalism into something cleaner and more controlled. The result is a track that doesn’t demand attention but holds it, making it easy to keep on repeat without fatigue. Credit Song: on one tonight Artist: @gunna Release: 2022 Album: DS4EVER Produced by: @wheezy, @taurus, Flo Ongonga Written by: Gunna, Wheezy, Taurus, Flo Ongonga Label: YSL Records, 300 Entertainment, Atlantic Records Genre: Trap, Melodic Rap #gunna #onetonight #ds4ever #trapmusic #melodicrap
#Atlanticrecords Reel by @donnalewismusic (verified account) - Practicing my lip synching 🤣

Remember this one?
'Without love' had a tough time following the success of 'I love you always forever' but I still lov
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@donnalewismusic
Practicing my lip synching 🤣 Remember this one? ‘Without love’ had a tough time following the success of ‘I love you always forever’ but I still love it so much! I wrote this song living in Birmingham, England inspired by the lyrics written by my friend Dave Taylor. Those were the days of so much creativity recording on tape machines! Also a big shout out to @jimmybralower for all the amazing drum programming on this album ♥️ This song is 30 years old this year! #withoutlove #90ssongs #30yearanniversary #atlanticrecords
#Atlanticrecords Reel by @a1_media_dose - "Young, Wild & Free" is a song by American rappers Snoop Dogg and Wiz Khalifa, featuring vocals from American singer-songwriter Bruno Mars. 

It was r
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@a1_media_dose
“Young, Wild & Free” is a song by American rappers Snoop Dogg and Wiz Khalifa, featuring vocals from American singer-songwriter Bruno Mars. It was released on October 11, 2011, by Atlantic Records as the lead single from the soundtrack of the film, Mac & Devin Go to High School, in which the rappers star in. The track was written by Mars, Philip Lawrence, Ari Levine, Brody Brown, Snoop Dogg, and Wiz Khalifa. The track samples two other songs. “Toot It & Boot It” (2010) and “Sneakin’ in the Back” (1974), songwriting credits were added for a total of seventeen. Produced by the Smeezingtons during a freestyle studio session and never meant to be heard; Aaron Bay Shuck considered it a potential hit and asked the trio to finish it. After the song was finished, Snoop Dogg and Wiz Khalifa were added. Snoop Dogg & Wiz Khalifa Feat. Bruno Mars: Young, Wild & Free. ”Young, Wild & Free” by Snoop Dogg & Wiz Khalifa featuring Bruno Mars is a pop-rap anthem celebrating carefree living, nostalgia, and youthful indulgence (drinking, smoking), set to a catchy piano hook and party vibe, perfect for nights with friends, as featured on the Mac & Devin Go to High School soundtrack.

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What's trending in #Atlanticrecords? The most watched Reels videos and viral content are featured above. Explore the gallery to discover creative storytelling, popular moments, and content that's capturing millions of views worldwide.

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