88
TI85% of new supplement brands fail within their first year due to common pitfalls. Avoid them, and you'll fast-track your success with your first brand.
@tinybrander
#Betterforyou
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4.9K
NAMost eComm ads fail for one reason:
They dump all the information at once.
The best ads guide the eye.
This one does it perfectly.
Hereโs the structure to steal.
1. Pattern interrupt with the image
The visual shows a drink that doesnโt immediately make sense.
You look at it and think:
โWhat is this product?โ
That curiosity is what stops the scroll.
2. Answer the first question immediately
Headline:
โ2-in-1 mocha and protein fix.โ
Now the viewer understands the category.
But it opens a second curiosity gap:
Proteinโฆ and mocha?
How does that work?
3. Layer the details
Next the supporting lines clarify the product:
* 100% grass-fed Aussie whey
* Real coffee and chocolate
Now the user fully understands itโs a protein powder that tastes like a mocha.
At this point, the right customer is basically sold.
4. Place social proof at the end
At the bottom of the creative:
A customer review.
This is intentional.
People scan ads from top โ bottom.
So the order becomes:
Image โ headline โ details โ proof.
Each step answers the next question in the buyerโs mind.
Thatโs good performance design.
The lesson for brands:
Donโt treat your ad like a poster.
Treat it like a funnel.
Structure it in this order:
1. Pattern interrupt (visual)
2. Category clarity (headline)
3. Product explanation (details)
4. Validation (review)
Good ads donโt overwhelm.
They guide the brain to the purchase.
@nathan.perdriau
8
THIf I were to create a focus supplement brand, this is how Iโd do it.
Comment GUIDE and Iโll send it to you๐
#ecommerce
@the_alex_db
267
JAThe $1B brand built on simplicityโฆ
2015: Huel launches.
A simple idea:
Nutritionally complete mealsโฆ in a shake.
No complicated product line.
No huge catalogue.
Just one clear offer.
They start direct-to-consumer.
Online only.
It takes off.
โธป
Why?
Because it solves a real problem:
People want convenience.
But they also want to be healthy.
Huel made that simple.
โธป
Then they scale.
More products.
More formats.
More markets.
They expand into retail.
Supermarkets.
Global distribution.
โธป
2022: Valued at ~$500M.
Still growing.
Still profitable.
โธป
2026: Acquired for ~$1B.
โธป
What made Huel work:
Not complexity.
Clarity.
โธป
One problem.
One solution.
Executed well.
โธป
While most brands try to do moreโฆ
They stayed focused.
โธป
The lesson:
You donโt need a complicated business to scale.
You need a clear one.
โธป
Most ecommerce founders:
Add more products
Add more channels
Add more complexity
Before theyโve nailed the core.
โธป
Thatโs what slows everything down.
โธป
If your brand feels messyโฆ
Itโs usually not a growth problem.
Itโs an operations problem.
Follow for daily lessons to streamline your ecommerce operations.
@jameseardleyofficial
88
HA๐๐ก๐ฒ ๐๐ซ๐๐๐ญ ๐๐ซ๐จ๐๐ฎ๐๐ญ๐ฌ ๐
๐๐ข๐ฅ ๐ญ๐จ ๐๐๐๐จ๐ฆ๐ ๐๐ซ๐๐๐ญ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ๐๐ฌ ๐
Most founders think a better product is the answer to slow growth.
Some of the best products never become the brands they deserve to be.
The difference is rarely the product.
Itโs the ๐๐๐๐๐๐๐. ๐ฏ
When you have clarity the ๐ ๐ฎ๐๐ฌ๐ฌ๐ข๐ง๐ stops. You finally understand
โข Whatโs actually working
โข Who you are as a brand
โข Who your product is really for
โข Whatโs broken in your system
โข Where you might be losing money
When these things become clear, you can finally build a brand youโre truly proud of. โ
#happyimpact #brandclarity #healthyfoodbrands #usa
#wellnessbrands
@happyimpact_
6.8K
THThe brands that last arenโt the most self-focused.
Theyโre the ones built to serve their audience.
Comment โGREGโ and weโll send you the link to watch the full episode ๐๏ธ
@the505podcast
1.2K
POEveryone says โstay on brand.โ
Almost no one can define it.
Being on brand means every piece of content reinforces your identity โ visually, verbally, strategically.
If it doesnโt build perception, it dilutes it. Watch this video to see what we mean.
#PollariMedia #SocialMediaMarketing #findingnwa #contentcreator #nwarkansas
@pollarimedia
176
GTAn 8-year-old's brownie stand > every marketing degree
@gtmnow_
2
176
ANโญ๏ธYou want a brand that tells YOUR story, differentiates you from the rest, gives you lifestyle freedom and fills you with pride.
๐ค๐ผI specialize in building brands that connect you to your purpose. Uncovering why your business exists, what you stand for, and the bigger vision youโre growing toward is how you stop blending in and start speaking to your audience.
๐ซถ๐ปItโs time to wake up with a F-yeah attitude about your business. Youโll be connecting to your audience with your unique point of view, building trust and loyalty that brings the right people in your corner every time, not even noticing your competitors. Youโll be confidently driving growth with a brand that feels easy to represent as an extension of YOU.
๐ค๐ผLetโs talk more about it โ visit the link in my bio to book a free consultation for strategic branding and custom websites.
@anymore.creative
9.0K
IKThe market hits every business.
Copycats.
Weak brands get copied overnight.
Strong brands can be imitated visually, but never culturally.
Market pressure.
When the market gets crowded, weak brands panic.
Strong brands stand firm because they know exactly what they stand for.
Customer trust.
Weak brands constantly try to prove themselves.
Strong brands are trusted before the conversation even begins.
Price wars.
Weak brands compete on price.
Strong brands compete on meaning, perception, and identity.
Thatโs the difference.
Weak brands react to the market.
Strong brands shape it.
Thatโs what strong branding actually protects you from.
@ikevinadams
4.5K
SAThe biggest brands arenโt running fewer ads. Theyโre running thousands.
Athletic Greens: 700 โ 8,000+ active ads.
BarkBox: a few hundred โ 6,000+.
Other major brands: zero to thousands in a year.
And no, itโs not 8,000 totally different ideas.
Itโs concepts.
Templates.
Avatars.
Then variations on variations.
While everyone debates โcreative diversity vs less ads,โ the brands spending six and seven figures per day are focused on creative volume.
Because at scale, volume = reach.
Volume = audience stacking.
Volume = performance.
If they could scale with 10 ads a month, they would.
@sampiliero
โจ #Betterforyou Discovery Guide
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#Betterforyou is one of the most engaging trends on Instagram right now. With over thousands of posts in this category, creators like @ikevinadams, @the505podcast and @nathan.perdriau are leading the way with their viral content. Browse these popular videos anonymously on Pictame.
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๐ก Top performing posts average 6.3K views (2.8x above average). High competition - quality and timing are critical.
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โ๏ธ Detailed captions with story work well - average caption length is 516 characters
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