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SHThe Secret to Persuasion & Influence? It’s not what you might think…
There are many different models of persuasion and influence. When we look at the theoretical model (also known as Aristotle’s Model of Influence), there are three components:
🧠 LOGOS – An appeal to logic, reason & rationality. Think facts, evidence and data.
–This is where the world of business focuses too much of its attention. But logic doesn’t change behavior.
Then we have:
❤️PATHOS – An appeal to the audience’s emotions, fostering an emotional connection. Think stories that draw an emotional response.
–We are emotional creatures, and as much as we like to believe our decisions are entirely rational, they’re often mostly driven by emotion.
BUT…
we often forget about the third and arguably most important element of persuasion and influence – the person delivering the message:
🏆ETHOS – This is your personal credibility, presence & perceived character. It’s all about WHO you are, and not just WHAT you say.
In the world we live in today, where we’re bombarded with choices and information overload, ETHOS has never been more important.
Why?
Because people need to TRUST US before they TRUST OUR MESSAGE.
And this is all about living a life of value, driven by a high moral standard. Having integrity, treating people kindly, being honest and consistency in behavior…
It’s something we call strive for, every day.
What are your thoughts on this? Would you agree? Let me know in the comments. 👇
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