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GU✨ Guillermo Blanco Talks x Jone San Salvador | APE Group Showroom, Dubai ✨
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Another great conversation for Guillermo Blanco Talks, this time with Jone San Salvador at the APE Group showroom in Dubai.
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She asked me a question that truly defines how we work at WDM:
What are the signature elements of WDM design?
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My answer was simple and very intentional.
At WDM, our signature is not a fixed style, it’s a way of thinking. Strong concept direction, clear design DNA, balanced proportions, refined materiality, and spaces that feel calm, coherent, and timeless.
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Above all, we transmit emotions through design.
We focus on atmosphere rather than trends, creating interiors that are meant to be felt — spaces that connect emotionally, age beautifully, and genuinely reflect the client’s lifestyle.
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Every project is different, but the consistency lies in the clarity of the idea, the emotion it conveys, and the quality of execution.
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@guillermoblanco_official | @worldesignteam | @apegrupo @apegrupo_middleeast @jone_apegrupo_me @firas.dxb22
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👉 What defines a studio’s signature for you — a recognizable style or the emotions a space creates?
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#GuillermoBlancoTalks #WDM #Worldesignteam #APEGrupo #DubaiDesign #DesignConversations #DesignDNA #EmotionalDesign #InteriorDesign #LuxuryInteriors #Materiality #DesignPhilosophy #DesignInspiration
@guillermoblanco_official
