14.4M
KAHere’s @katrinakaif prepping her base for the shoot with the #KayBeautyHydratingFoundation and the radiant glow it brings on her skin 🤌🏻✨
#KayBeauty #KayByKatrina #MakeupThatKares #ItsKayToBeYou
@kaybykatrina
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#Itskaytobeyou
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183.3K
SA#Ad Looks like a popsicle, feels like skincare, wears like a dream
Say hello to the Kay Beauty Jelly Lip & Cheek Wand — my new summer obsession! ☀️ 🏖️ 💖
Why I’m HOOKED:
• Juicy, dewy finish
• Super blendable
• Infused with skin-loving ceramides & peptides
• Comes in 3 delish shades: Berry Blush, Strawberry Crush (my fave!), and Orange Popsicle
Which shade are you trying first? Comment below!
#KayBeauty #KayByKatrina #MakeupThatKares #ItsKayToBeYou #JellyPop #SummerPop
@kaybykatrina @mynykaa @katrinakaif
@saachi.bhasin
10.2M
KAIconic from the first swipe.✨
Think high-impact colour, smooth blendability and finishes that catch the light just right - all wrapped in statement-making packaging.
Glamour, done the Kay Beauty way.🖤🌟
#KayBeauty #KayByKatrina #FalguniShanePeacockXKayBeauty #KoutureBeauty #ItsKayToBeYou
@kaybykatrina
1.6M
CHMeet your new summer BFF 💗
Balmy, juicy, and totally fuss-free
These Jelly lip & cheek wands from @kaybykatrina come in 3 shades & are perfect for a natural flush of color.
Swipe it on and just feel the summer vibe!
#KayBeauty #KayByKatrina #MakeupThatKares #ItsKayToBeYou #JellyPop #SummerPop
@chum_darang
1.6M
HUJust 2 best friends with different personalities but the same blush obsession ☺️☺️☺️
#KayBeauty #KayByKatrina #MakeupThatKares #ItsKayToBeYou #JellyPop #SummerPop
@hustlerani
55.1M
KAPresenting to you my dream lipstick💄… Our Hydra Creme Lipstick!!! I’ve always wanted that perfect blend of color and hydration in my lipstick. On set I used to mix lip balm into my lipstick to get that perfect consistency. So we set off to create the perfect formula. It took some time… but we got there! It’s exactly like the name suggests- hydrating, creamy and luxurious plus enriched with hyaluronic acid and lychee extract.
Wearing my current favourite shade in panache.
Go check it out… can’t wait to know what you think!!! 💋💋💋
Available at Nykaa.com and Nykaa stores now!!!
#hydracremelipstick #itskaytobeyou #myfavorite
@katrinakaif
3.9M
JIBlush literally changes your vibe! 💖
I’ve been loving @kaybykatrina’s new Velvet Creme Blushes, especially in Awaken. This shade is a dream—it’s a deep berry that adapts beautifully to your skin tone, giving you that perfect flush! 🙌 The cream-to-powder formula is so easy to blend and can be built up for a bold look or kept soft for a more natural vibe. Plus, you can use it on your cheeks, lips, and even eyes!
Trust me, once you try it, you’ll be hooked. Let me know your fav! 💕
#KayBeauty #KayByKatrina #ItsKayToBeYou #MakeupThatKares #BlushThatAdapts #VelvetCreme #NewLaunch #NewestDrop
@jiyaashankarofficial
26.7M
MAThese are the *brand new* Kay Beauty Hydra Crème lipsticks! 💋
It’s perfect for when you just want a little something on the lip✨
My fav shades are Verve, Poised and Panache.
🔹It’s an ultra hydrating formula
🔹Feels buttery and moisturizing on the lips
🔹The pigmentation is also quite impressive
#KayBeauty #KayByKatrina #MostHydratingLipColourEver #MoreThanJustALipstick #HydrationMeetsComfort #MakeupThatKares #ItsKayToBeYou
@malvikasitlaniofficial
155.1K
TAYou know I’m serious about finding us the best lip combinations 💄💋 - and this one is perfect for fall. It’s just natural enough to do the trick - and the best part is it’s creamy, hydrating and lasts really long!
Here’s what I’ve used:
Kay beauty’s Plumping Lip Liner (shade: suspense)
Hydra Creme Lipstick (shade: Dreamer) @kaybykatrina
#ItsKayToBeYou #KayBeauty #KayByKatrina #MakeupThatKares
@tarinimanchanda
2.9M
PRFrom “Miss” to “Mrs” 😍 Got ready with @kaybykatrinaka for the most special day 💍
#ItsKayToBeYou #KayBeauty #KayByKatrina #MakeupThatKares #KayBride
@prableenkaurbhomrah
256.6K
MRMakeup infused with skincare is my fave & this newest drop from @kaybykatrina tops the list. The Hydra Cloud Cushion foundation with SPF 40 PA++ (135N) is infused with hyaluronic acid and squalane. The 12 shades give full coverage & feel super lightweight on the skin. The coverage is UNREAL🤍
Comment ☁️ for links!
@kaybykatrina
#KayBeauty #KayByKatrina #ItsKayToBeYou #GetUNREALcoverage #MakeupThatKares
#ad
@mridul_sharmaa
130.2K
SHHere is how you can do an easy makeup look with 2 easy steps!
🚨All you have to do is Swipe and Lift🚨
✨I used the Kajal Liner Duo to create the perfect cat eye in just one swipe
✨Followed up by using the Lash Maximizer Mascara to give my lashes an instant lift and 2X Volume
Try out this look and let me know what you think😍
#Swipe&Lift #KayBeauty #KayByKatrina #ItsKayToBeYou #MakeupThatKares #KareIngredients #ad
@shantanudhope
✨ #Itskaytobeyou Discovery Guide
Instagram hosts 345K posts under #Itskaytobeyou, creating one of the platform's most vibrant visual ecosystems. This massive collection represents trending moments, creative expressions, and global conversations happening right now.
The massive #Itskaytobeyou collection on Instagram features today's most engaging videos. Content from @katrinakaif, @malvikasitlaniofficial and @kaybykatrina and other creative producers has reached 345K posts globally. Filter and watch the freshest #Itskaytobeyou reels instantly.
What's trending in #Itskaytobeyou? The most watched Reels videos and viral content are featured above. Explore the gallery to discover creative storytelling, popular moments, and content that's capturing millions of views worldwide.
Popular Categories
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📈 Hashtag Strategy: Explore trending hashtag options for your content
🌟 Featured Creators: @katrinakaif, @malvikasitlaniofficial, @kaybykatrina and others leading the community
FAQs About #Itskaytobeyou
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Content Performance Insights
Analysis of 12 reels
💡 Top performing posts average 26.6M views (2.7x above average). Moderate competition - consistent posting builds momentum.
Post consistently 3-5 times/week at times when your audience is most active
Content Creation Tips & Strategy
💡 Top performing content gets over 10K views - focus on engaging first 3 seconds
📹 High-quality vertical videos (9:16) perform best for #Itskaytobeyou - use good lighting and clear audio
✍️ Detailed captions with story work well - average caption length is 377 characters
✨ Many verified creators are active (100%) - study their content style for inspiration
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