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ETYou already know that I’m a big fan of @latermedia– they’ve helped me optimize my strategy in multiple ways. From going in depth with my account analytics to reworking SEO in my captions, they’ve helped me maintain all of my accounts across platforms. I rely heavily on them to help me optimize the best times to share my content with you, so that YOU see it.
That being said, here are some key tips that I’ve learned since moving to Later:
1: Hashtags are out, SEO is in! Make sure you’re utilizing key words in your captions and getting as descriptive as possible. This will help you become more likely to appear in search results on the explore page. Optimizing your SEO will also help push your video to the people who want to see it and are more likely to engage with it.
2: If you still want to use hashtags, only use a maximum of 3-4. As an alternative, try using the word or phrase you’d normally hashtag without the #. Example: instead of #reelstipsandtricks, type it out as “reels tips & tricks” to further optimize your SEO.
3: Ideal posting times vary almost daily. It’s a combination of the accounts that follow you and the ones that engage regularly with your content. Just because a post “flops” in its first hour or two does not mean it won’t get pushed eventually. My most successful posts are the ones where I aim to post an hour or two *before* my peak time when most of my followers are active. This gives my post time to get some engagement before being pushed to the tops of my follower’s feeds.
If you’ve got any questions, please leave a comment below so I can do my best to answer it for you. When you’re ready to take your social strategy to the next level, head on over to @latermedia and sign up for a free trial to see what it’s all about.
#laterpartner #ethanbarberco #reelstips
@ethanbarber.co
