1.7M
MCWhen in Monaco, shoot on medium format. 📽️😍
#MonacoGP #filmphotography #mediumformat
@mclarenf1
Mega Popular
#Mediumformat
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29.7K
VII know medium format cameras aren’t usually built with street photography in mind, unless we’re talking about the Fujifilm GFX100RF, which is truly a street photography beast.
But my heart genuinely goes to this combination: the Fujifilm GFX100S II paired with the Fujifilm GF 50mm f/3.5 R LM WR. Being only a bit larger than many full-frame setups, it still feels surprisingly comfortable to carry around in the streets.
What really makes it special is how it performs, fast autofocus, beautiful colors, and that medium format look that gives the images a slightly different, almost otherworldly feel. It’s a combination I keep coming back to and genuinely enjoy shooting with every time. 📸
#FujifilmGFX #MediumFormat #StreetPhotography #FujifilmColors #VisualTale
@visualtale
18.1K
FUOne click, infinite possibilities.
With the Fujifilm GFX100RF, we’re redefining what a "single shot" looks like.
Harnessing the power of the 102MP sensor, you get 5 different frames from one shutter press. It’s the ultimate way to get the most mileage out of every composition.
Perfect for those ready to level up to medium format without the "which lens first?" stress.
#FujifilmSG #GFX100RF #MediumFormat #Fujifilm #FujifilmGFX
@fujifilmsg
148.0K
POIf you love film photography make the jump to medium format
Top 3 camera if recommend 📷
- Pentax 67
- Fuji GA645
- Mamiya 7
#filmphotography #mediumformat #120film
@portra_papi
248.9K
IMI’m going to make reels in IMAX.
This is the cheapest IMAX camera you can buy. Fujifilm just announced that their GFX Eterna 55 cinema camera has officially been IMAX certified. Now, IMAX certified means that you can use this camera for the Filmed For IMAX banner, stuff like Top Gun: Maverick and DUNE. It’s not a Filmed With IMAX camera. That is still reserved for 15/70 celluloid productions like Nolan’s the Odyssey. But this is a really big deal, because IMAX certified cameras have historically been prohibitively expensive. The Arri ALEXA LF can push over 100 grand, and even the cheaper stuff from Red is still over $30,000. But the GFX Eterna 55 is 16 and a half grand, meaning large format cinema that’s actually approved by IMAX to have IMAX branding and marketing is getting more and more accessible. The GFX Eterna 55 is a beautiful camera that inherits the medium format sensor that they use in their GFX mirrorless cameras. But it is purpose built for cinema productions, meaning it has every bell and whistle that you’d want for a professional workflow. If you want a really great example of what this camera is capable of, check out the short film OKAY. It was shot by my buddy Oren Soffer, who worked with Greig Fraser on The Creator. All in all, as I always say, cameras are not the thing that makes or breaks a movie or cinematography. But I am all for technology democratizing and disrupting the industry to make things easier and easier to create at a high level. And this also means we are well on our way to a sub-$10,000 large format cinema camera that you or I could purchase to create IMAX movies, and that is a really big deal.
#movies #cinema #imax
@imax @fujifilmx_us @fujifilmproduction
@impatrickt
236.5K
REUnboxing My Dream Camera 🔥 @hasselblad
The Hasselblad X2D II + XCD 35–100mm 👀
It feels incredibly special. Medium format really does hit different especially when it’s paired with a lens that can handle almost everything I shoot.
-100MP medium format sensor
-16-bit color depth
-1TB built-in storage
-Built-in 5-axis IBIS
This isn’t your typical camera everything about it feels intentional and refined.
First impressions coming soon.
#Hasselblad #HasselbladX2D #photography #mediumformat #hasselbladx2dii
@renzsadiwa
68.3K
TOHassleblad X2D 100C mini-review: 100 megapixel medium format for $8,200 #hassleblad #camera #mediumformat #photography
@tonynorthrup
71.9K
JOI was rather shifty the entire year, so I thought I'd summarise most of my architecture/landscape work in this final reel for 2025 - with a mix of both medium format digital and large format film!
Still gonna be shifty in sketchy places tomorrow 🌚
Till next year, stay uwu everyone!
***
Fujfilm GFX100sii and Horseman 45FA
Bunch of tilt-shift and large format lenses
@jon.chiang
30.9K
JAHow cool are these 2 cameras!!! I’ve had the 35mm for a long while but never used it until today. The medium format is NEW in box. I got both @retrophoto_reading who specializes in the thing I despise….film. I also spoke to @petermckinnon who has used both of these cameras to get some tips. I ran 1 test roll throughout of these and wrote down all my settings and distances since you have to do everything manually. We’ll see how they turn out. Then I want to take them to all the baseball stadiums and try to do something cool. This is an interesting mental exercise.
@jaredpolin
269.4K
HASupercar. Medium format.
Who says you can’t have both style and horsepower? 😎💨
📸 @yutou.ss7, X2D 100C & XCD 38V
#Hasselblad #X2D100C #MediumFormat #ShotOnHasselblad #SpeedAndStyle #DriveAndShoot
@hasselblad
14.0K
JAHow insane is this??? 5x7 vs 4x5 vs medium format vs 35mm. Which would you take and why??? #photography #film #froknowsphoto #camera
@jaredpolin
252.5K
KDHow much of our gear obsession is just based on 100 years of marketing?
It's called "Full Frame" like it's the standard of quality, but it was actually the "Miniature Format" back in the day. It’s just a clever 1920s hack that the industry rebranded so well we forgot it’s really just a middle ground.
And, it isn’t even the biggest sensor available; Medium Format makes "Full" look small. But the branding worked. It made everything else feel like a "crop" and turned a century-old orientation shortcut into a professional requirement.
Are the differences between these formats actually significant for your work, or are we just buying into the hype?
What's ACTUALLY more important with modern cameras, lenses? Lighting? Sensor?
Share your thoughts! 👇
.
.
#cinematographylife #fullframecamera #directorofphotography
#filmmakingtips #filmmakersofinstagram
@kdudley_dp
✨ #Mediumformat Discovery Guide
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#Mediumformat is one of the most engaging trends on Instagram right now. With over 18 million posts in this category, creators like @mclarenf1, @hasselblad and @kdudley_dp are leading the way with their viral content. Browse these popular videos anonymously on Pictame.
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