#Notpla

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#Notpla Reel by @notpla (verified account) - 26 million views on one video. Want to know what got the world watching our packaging?

Our Co-founder @rodrigo_garcia_gonzalez once asked:
"What if y
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@notpla
26 million views on one video. Want to know what got the world watching our packaging? Our Co-founder @rodrigo_garcia_gonzalez once asked: โ€œWhat if you could drink your waterโ€ฆ and eat the packaging?โ€ That idea became Ooho, a seaweed-based bubble you can drink from, and even eat. In this video, he shares how a playful student project with Co-founder Pierre turned into a global solution - now scaled with our partners @handtmannltd and helping brands like Lucozade, The Glenlivet, and Decathlon ditch single-use plastic. ๐ŸŒ Over 30 million units able to be produced โ™ป๏ธ Made from nature, not plastic ๐Ÿš€ Open to partners ready to lead change Letโ€™s clean up the worldโ€™s waste streams, one seaweed bubble at a time. #Ooho #Notpla #SeaweedPackaging #PlasticFree #Handtmann #CircularDesign #EdiblePackaging #SustainableInnovation
#Notpla Reel by @_circularity_hub - ๐Ÿ’ง Edible Water: A Future Without Plastic Bottles

Imagine drinking water without generating a single piece of plastic waste. That's exactly what Ooho
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๐Ÿ’ง Edible Water: A Future Without Plastic Bottles Imagine drinking water without generating a single piece of plastic waste. Thatโ€™s exactly what Ooho!, an edible water ball by London-based Notpla (formerly Skipping Rocks Lab), makes possible. This tiny water capsule is sealed in a thin, tasteless membrane made from seaweed โ€” completely edible, safe, and biodegradable. One capsule can replace a traditional plastic bottle, breaking down naturally in weeks instead of centuries. Originally designed for marathons and large public events, these edible water balls reduce single-use plastic while keeping athletes and participants hydrated. But the implications go far beyond events: โœ… Plastic-free solution: No bottles, no litter. โœ… Sustainable material: Seaweed grows rapidly, without fresh water or fertilizers. โœ… Circular economy in action: From production to consumption, waste is minimized. โœ… Scalable impact: Ideal for events, offices, schools, and even retail. Ooho! demonstrates how innovation meets sustainability โ€” turning everyday necessities into opportunities for waste reduction and resource efficiency. The circular economy isnโ€™t just a theory โ€” itโ€™s happening one edible water ball at a time. Imagine a world where hydration doesnโ€™t cost the planet. #circulareconomy #sustainability #innovations #wastereduction #upcycling #plasticfree #ediblewater #notpla #ooho Credit: Pixel Genix
#Notpla Reel by @notpla (verified account) - Happy 100th Birthday,
Sir David Attenborough ๐ŸŒ

For generations, Sir David has shaped how the world sees nature and our responsibility to protect it.
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Happy 100th Birthday, Sir David Attenborough ๐ŸŒ For generations, Sir David has shaped how the world sees nature and our responsibility to protect it. His storytelling inspired millions and sparked a new wave of scientists, innovators and founders working to build better solutions for the planet. Including our team at Notpla. It was a privilege to celebrate this milestone alongside the @earthshotprize community, bringing together winners, innovators and contributors all inspired by the power of nature to change the future. A beautiful tribute from Earthshot to the orginal champion of nature. What a legacy. ๐Ÿ‘€ Can you spot our founders and our team in this tribute? #DavidAttenborough #EarthshotPrize #Notpla #MaterialInnovation #SustainablePackaging TheGoat
#Notpla Reel by @notpla (verified account) - 2 billion. That's how many single-use plastic sachets and pots end up in the environment every year.

Meet the Notpla Pipette - a seaweed-based altern
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@notpla
2 billion. Thatโ€™s how many single-use plastic sachets and pots end up in the environment every year. Meet the Notpla Pipette - a seaweed-based alternative that disappears naturally, leaving nothing behind. With a simple twist, it unlocks freshness without the plastic guilt. Weโ€™ve partnered with Oleaphen, producers of the worldโ€™s highest polyphenol extra virgin olive oil - with 30x more polyphenols than typical olive oils. That means powerful, natural support for heart, brain, gut and joint health. And it doesnโ€™t stop there: Oleaphenโ€™s regenerative farming is carbon negative, removing 16kg of COโ‚‚ for every litre of olive oil produced. ๐ŸŒ Natural packaging โค๏ธ Natural health benefits โ™ป๏ธ Natural impact Head over to Oleaphen to explore their subscription offering. #Notpla #SeaweedBased #CompostablePackaging #PlasticFreeDose #PlanetPositive #SustainableInnovation
#Notpla Reel by @notpla (verified account) - Fake news alert ๐Ÿšจ

Over the weekend, AI claimed someone else invented an edible water bubble?

Here's the truth: we're Notpla, and this is Ooho. ๐Ÿซง
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Fake news alert ๐Ÿšจ Over the weekend, AI claimed someone else invented an edible water bubble? Hereโ€™s the truth: weโ€™re Notpla, and this is Ooho. ๐Ÿซง The worldโ€™s first edible packaging - 100% edible, zero plastic. You mightโ€™ve seen us at the London Marathon in 2019, when runners ate their water instead of littering plastic bottles. Next year, Oohoโ€™s story gets even bigger. ๐Ÿ‘‰ Follow for the real story. #Notpla #Ooho #Innovation #EdiblePackaging #FakeNews
#Notpla Reel by @idgenevewatches (verified account) - ๐Ÿ’š F I R S T  D A Y  A T  C H A N G E N O W 

๐ŸŒž Small talk to give you an insight of the summit. Thank you to our co-founder Nicolas and the founder
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@idgenevewatches
๐Ÿ’š F I R S T D A Y A T C H A N G E N O W ๐ŸŒž Small talk to give you an insight of the summit. Thank you to our co-founder Nicolas and the founder of Notpla, Pierre, animated by Paula. โ™ป๏ธ Join the movement ! โ€ข โ€ข โ€ข โ€ข ____________________________________ #IDgenevewatches #Notpla #Notplarigid #powerofnature #partner #packaging #sustainalbe #seaweed #plants #planet #people #swissmadewatches #luxurywatch #sustainablewatch #watchesofswitzerland
#Notpla Reel by @sonalishah (verified account) - ๐ŸŒ #CommonwealthDay 2024 ๐ŸŽค 

๐Ÿ“บ reporting for @bbcmorninglive and @bbcs_events from @westminsterabbeylondon 

Hair and ๐Ÿ’„@toribmakeup 

#AyeshaDharke
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๐ŸŒ #CommonwealthDay 2024 ๐ŸŽค ๐Ÿ“บ reporting for @bbcmorninglive and @bbcs_events from @westminsterabbeylondon Hair and ๐Ÿ’„@toribmakeup #AyeshaDharker #SirBenOkri #NotPla #rehearsals #greatwestdoor #westminsterabbey #reetachakrabarti #bts #queensdiamondjubileegalleries #triforium #reporter #presenter #bbcevents
#Notpla Reel by @notpla (verified account) - ๐Ÿ’ฆ38,500 Oohos filled with AA drink and water were distributed last week end to the runners of NN Zevenheuvelenloop, in the Netherlands! ๐Ÿƒโ€โ™€๏ธ๐Ÿ‡ณ๐Ÿ‡ฑ๐Ÿƒโ€โ™‚
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๐Ÿ’ฆ38,500 Oohos filled with AA drink and water were distributed last week end to the runners of NN Zevenheuvelenloop, in the Netherlands! ๐Ÿƒโ€โ™€๏ธ๐Ÿ‡ณ๐Ÿ‡ฑ๐Ÿƒโ€โ™‚๏ธ Replace single-use plastic cups and bottles at your next sporting events! Check our link in bio to order Oohos! ๐Ÿ’ฆ @nnzevenheuvelenloop . . . . #ooho #nnzevenheuvelenloop #marathon #triathlon #race #hydration #aadrink #noplastic #notpla #seaweedpackaging
#Notpla Reel by @lonelywhale (verified account) - Drumroll pleaseโ€ฆ @SXSW Innovation Awards named us a winner!

What an honor to have our co-founder @AdrianGrenier accept the award last night in Austin
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@lonelywhale
Drumroll pleaseโ€ฆ @SXSW Innovation Awards named us a winner! What an honor to have our co-founder @AdrianGrenier accept the award last night in Austin. Radical collaboration is whatโ€™s needed to #unwrapthefuture and the TOM FORD Plastic Innovation Accelerator is a demonstration of just that. We couldnโ€™t be more delighted to celebrate alongside our incredible Prize Winners, and partners: @TOMFORDBEAUTY, The @esteelaudercompanies, @trousdaleventures, coalition of 19 Early Adopter Brands, Prize Judges, and Scientific & Technical Advisors. Learn more at the link in bio and follow Prize Winners @SwayTheFuture, @Zerocircle_IN, and @Notpla. Cover image by Anthony Moreno for #SXSW.
#Notpla Reel by @notpla (verified account) - Dive deeper into the seaweed story with Ayla, our Seaweed Sourcing Manager. ๐ŸŒŠ ๐ŸŒฟ

Seaweed is the foundation of our sustainable materials, but there's
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Dive deeper into the seaweed story with Ayla, our Seaweed Sourcing Manager. ๐ŸŒŠ ๐ŸŒฟ Seaweed is the foundation of our sustainable materials, but thereโ€™s so much more to discover. In this video, Ayla shares insights on why this remarkable resource is crucial in our mission to eliminate single-use plastics. From its rapid growth rates to its positive impact on marine ecosystems, seaweed offers unique advantages weโ€™re only beginning to fully harness. Ayla breaks down how weโ€™re leveraging these properties to reimagine everyday products. The video takes you on a journey from ocean to innovation to exploring how seaweed cultivation is reshaping coastal economies and more. Watch the video to learn more about the key ingredient driving our work. ๐Ÿ‘€ #Notpla #Seaweed #Innovation #SustainableMaterials #Circularity
#Notpla Reel by @idgenevewatches (verified account) - ๐™ƒ๐™ค๐™ฌ ๐™™๐™ž๐™™ ๐™– ๐™ก๐™ช๐™ญ๐™ช๐™ง๐™ฎ ๐™Ž๐™ฌ๐™ž๐™จ๐™จ ๐™ฌ๐™–๐™ฉ๐™˜๐™ ๐™—๐™ง๐™–๐™ฃ๐™™ ๐Ÿ‡จ๐Ÿ‡ญ, ๐™„๐˜ฟ ๐™‚๐™š๐™ฃ๐™š๐™ซ๐™š ๐™’๐™–๐™ฉ๐™˜๐™๐™š๐™จ, ๐™›๐™ž๐™ฃ๐™™ ๐™ž๐™ฉ๐™จ ๐™ฌ๐™–๐™ฎ ๐™ฉ๐™ค ๐˜พ๐™๐™–๐™ฃ๐™œ๐™š๐™‰๐™Š๐™’
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@idgenevewatches
๐™ƒ๐™ค๐™ฌ ๐™™๐™ž๐™™ ๐™– ๐™ก๐™ช๐™ญ๐™ช๐™ง๐™ฎ ๐™Ž๐™ฌ๐™ž๐™จ๐™จ ๐™ฌ๐™–๐™ฉ๐™˜๐™ ๐™—๐™ง๐™–๐™ฃ๐™™ ๐Ÿ‡จ๐Ÿ‡ญ, ๐™„๐˜ฟ ๐™‚๐™š๐™ฃ๐™š๐™ซ๐™š ๐™’๐™–๐™ฉ๐™˜๐™๐™š๐™จ, ๐™›๐™ž๐™ฃ๐™™ ๐™ž๐™ฉ๐™จ ๐™ฌ๐™–๐™ฎ ๐™ฉ๐™ค ๐˜พ๐™๐™–๐™ฃ๐™œ๐™š๐™‰๐™Š๐™’ ๐™ž๐™ฃ ๐™‹๐™–๐™ง๐™ž๐™จ? 1. First and foremost, thanks to every one of you for your support and for choosing our eco-innovative watches ๐Ÿซถ๐Ÿผ 2. In the heart of innovation and tradition, where the spirit of Swiss-made entrepreneurship thrives, we stand as a catalyst of sustainable progress. 3. We are dedicated to harnessing the meticulous craftsmanship, unwavering quality, and pioneering spirit synonymous with Swiss-made to address some of the worldโ€™s most pressing environmental challenges. 4. Our mission is to cultivate a new generation of climate solutions, inside and outside of Switzerland, that not only meet the highest standards of excellence but most and foremost contribute positively to our planet. 5. If you are an entrepreneur/startup at the forefront of sustainable innovation, we want to hear from you. ๐—–๐—ข๐—ก๐—ฉ๐—œ๐—–๐—ง๐—œ๐—ข๐—ก ๐—ข๐—ก ๐—ฌ๐—ข๐—จ๐—ฅ ๐—ช๐—ฅ๐—œ๐—ฆ๐—ง. โ€ข โ€ข โ€ข โ€ข __________________________________ #IDgenevewatches #Notpla #Notplarigid #CompPair #powerofnature #partner #packaging #sustainable #seaweed #plants #planet #people #swissmadewatches #luxurywatch #sustainablewatch #watchesofswitzerland
#Notpla Reel by @notpla (verified account) - 'Can't believe we just won Prince William's ยฃ1,000,000 @earthshotprize, in the category 'Build a Waste-Free World'!

Massive thanks to the amazing Not
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@notpla
โ€˜Canโ€™t believe we just won Prince Williamโ€™s ยฃ1,000,000 @earthshotprize, in the category โ€˜Build a Waste-Free Worldโ€™! Massive thanks to the amazing Notpla team, past and present, and everyone whoโ€™s supported us on this rollercoaster of a journey, at work and at home! You donโ€™t win an Earthshot prize on your own. I also would like to acknowledge the other two finalists in our category - the City of Amsterdam, and Fleather, and all the nominees! Thanks to the @earthshotprize and @princeandprincessofwales for believing in our solution. And thanks @davidbeckham for making our heartbeat stop when you said โ€œNotplaโ€! No one wants to live in a world full of plastic waste but itโ€™s not too late to act. Letโ€™s inspire others to join us in the fight against single use plastics. Tag anyone who should use our seaweed packaging instead of plastic.ย ยป Pierre Paslier, co-founder and co-CEO of Notpla ๐ŸŒŠ ๐Ÿ“ฝ๏ธ @bbc #earthshotprize #earthshot #notpla #notplastic #earthshotboston2022

โœจ #Notpla Discovery Guide

Instagram hosts thousands of posts under #Notpla, creating one of the platform's most vibrant visual ecosystems. This massive collection represents trending moments, creative expressions, and global conversations happening right now.

The massive #Notpla collection on Instagram features today's most engaging videos. Content from @notpla, @lonelywhale and @_circularity_hub and other creative producers has reached thousands of posts globally. Filter and watch the freshest #Notpla reels instantly.

What's trending in #Notpla? The most watched Reels videos and viral content are featured above. Explore the gallery to discover creative storytelling, popular moments, and content that's capturing millions of views worldwide.

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๐Ÿ“น Video Trends: Discover the latest Reels and viral videos

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๐ŸŒŸ Featured Creators: @notpla, @lonelywhale, @_circularity_hub and others leading the community

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With Pictame, you can browse all #Notpla reels and videos without logging into Instagram. No account required and your activity remains private.

Content Performance Insights

Analysis of 12 reels

โœ… Moderate Competition

๐Ÿ’ก Top performing posts average 1.9M views (2.9x above average). Moderate competition - consistent posting builds momentum.

Post consistently 3-5 times/week at times when your audience is most active

Content Creation Tips & Strategy

๐Ÿ’ก Top performing content gets over 10K views - focus on engaging first 3 seconds

โœ๏ธ Detailed captions with story work well - average caption length is 772 characters

๐Ÿ“น High-quality vertical videos (9:16) perform best for #Notpla - use good lighting and clear audio

โœจ Many verified creators are active (92%) - study their content style for inspiration

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Explore Notpla#notpla ooho#notpla packaging#notpla seaweed packaging innovation#notpla water#notplas