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#Onthree Reel by @modernwoolfare - Running a traditional bushcraft outfitter is no small task. Between making as much as I can myself - using British canvas, Buffalo leather, solid bra
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@modernwoolfare
Running a traditional bushcraft outfitter is no small task. Between making as much as I can myself — using British canvas, Buffalo leather, solid brass, and sourcing the best Italian and British wools — there’s a constant amount of work happening behind the scenes. Add to that cast iron cookware, pure wool blankets, knives, stoves, clothing, surplus and more, and keeping everything in stock across two locations becomes quite the undertaking for a one-man band. So if you visit the shop and the shelves look a little bare from time to time, just know I’m already working on filling that space with something worthwhile. Made by hand. Made to last. Made for adventure. …don’t ever settle for second best… #woolwear #modernheritage #bushcraftgear #slowmade #heritagecraft
#Onthree Reel by @modernwoolfare - "The road to hell is paved with good intentions." I had every intention of going into work today - but my body and mind had other ideas. Instead of p
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@modernwoolfare
“The road to hell is paved with good intentions.” I had every intention of going into work today — but my body and mind had other ideas. Instead of pushing my luck, I chose rest over risking another setback. Sometimes that’s the real discipline. Now, onto the smock. Built using Finnish Military Polycotton Twill from @pointnorthprofabrics — tough, water-repellent and ready for foul weather. • Boiled wool sleeves for warmth and natural stretch • Wool panels front and back for insulation where it counts • Huge kangaroo pocket • Oversized hood — helmet and hat friendly Is it the perfect Arctic smock? Probably not. Is it versatile, warm, weather-resistant and completely unique? Absolutely. Made by hand. Made to last. Made for adventure. …don’t ever settle for second best… #woolwear #modernheritage #bushcraftgear #slowmade #heritagecraft
#Onthree Reel by @modernwoolfare - A couple of custom Grandad-style shirts heading out to a returning customer in the US 🇺🇸 I've used some of the stunning custom buttons made by Tom
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@modernwoolfare
A couple of custom Grandad-style shirts heading out to a returning customer in the US 🇺🇸 I’ve used some of the stunning custom buttons made by Tom Dyson Woodworking — they really add something special and add real value to each shirt. The craftsmanship and detail speak for themselves. Plenty more to do in the workshop this week… And if you’re shopping in Macclesfield or Altrincham over the next few days, keep your eyes open — you’ll spot some very cool new additions landing in store 👀 Made by hand. Made to last. Made for adventure. …don’t ever settle for second best… #woolwear #modernheritage #bushcraftgear #slowmade #heritagecraft
#Onthree Reel by @kristytitus (verified account) - If you're anything like me, you want gear that works as hard as you do in the field. The @bornprimitiveoutdoor Bushcraft Hoodie is absolutely not your
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@kristytitus
If you’re anything like me, you want gear that works as hard as you do in the field. The @bornprimitiveoutdoor Bushcraft Hoodie is absolutely not your average wool layer. First — let’s talk about what sets it apart: 🔥 89% Merino Wool This isn’t a basic blend. Merino is known for regulating body temperature, managing moisture, and staying comfortable whether you’re climbing a ridge or sitting glassing at dawn. It keeps you warm without overheating and insulates even when wet. 🔥 440 GSM — What Does That Mean? GSM stands for grams per square meter, which measures fabric weight and density. At 440 GSM, this hoodie is heavyweight and ultra-durable. Translation? Serious warmth, structure, and longevity. This isn’t a flimsy base layer, it’s built for cold mornings, mountain air, and real backcountry wear. 🔥 20.5 Micron Merino — Why It Matters Micron measures the diameter of each wool fiber. The lower the number, the softer the wool. At 20.5 microns, this merino hits that sweet spot: soft against your skin without sacrificing toughness. Comfortable enough to wear all day, rugged enough for the bush. 🔥 Naturally Fire Retardant Merino wool naturally resists flame and won’t melt like synthetics. Around a campfire or wood stove, that’s peace of mind you can’t put a price on. 🔥 Anti-Microbial Merino naturally resists odor-causing bacteria. That means fewer washes, less stink, and more days in the field between laundry runs. This hoodie was built for the wild, for those of us who live for cold air, and long days outdoors. Durable. Functional. Purpose-driven. Not your average wool. Not your average layer. - - - #pursuethewild #bornprimitive
#Onthree Reel by @modernwoolfare - Modern gear isn't built like it used to be. These days "wool" usually means a blend - acrylic, elastane and other synthetics dressed up with clever m
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@modernwoolfare
Modern gear isn’t built like it used to be. These days “wool” usually means a blend — acrylic, elastane and other synthetics dressed up with clever marketing. But every now and then something proper turns up. These deadstock British Army wool blankets are exactly that. Heavy. Tightly woven. Built for real use — not a marketing brochure. This is the sort of kit that outdoorsman relied on for decades. Warm, tough as old boots, and still insulating even when damp. • 100% wool• Generous military size• Extremely durable• Can be dyed or repurposed• Proper field gear Pair one with our Buffalo leather bedroll straps and you’ve got a setup that wouldn’t look out of place on the old frontier. A proper cowboy-style bedroll ready for camp. Available in store in Macclesfield @picturedromemacc and Altrincham @alt.markettraders If enough people ask, we may also send a few out by post. And a big thank you to Chris from @112survival for putting me onto these. Make sure you support the Shropshire RV & Swap Meet this summer — we’ll be there. Made by hand. Made to last. Made for adventure. …don’t ever settle for second best… #woolwear #modernheritage #bushcraftgear #slowmade #heritagecraft
#Onthree Reel by @modernwoolfare - We're open today @alt.markettraders @altymarket under the very capable supervision of @hadfield.since1755 who are looking after the good ship Macc tod
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@modernwoolfare
We’re open today @alt.markettraders @altymarket under the very capable supervision of @hadfield.since1755 who are looking after the good ship Macc today! I’ve had a big restock yesterday so please go along and support our collective. Including the fabulous @dicksgeneralstore and @cup_and_cloth Have a wonderful weekend folks Made by hand. Made to last. Made for adventure. …don’t ever settle for second best… #woolwear #modernheritage #bushcraftgear #slowmade #heritagecraft
#Onthree Reel by @modernwoolfare - Growth isn't comfortable. It's earned. It comes from trying, failing, adapting, and improving-again and again. That's where real progress is made. A
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@modernwoolfare
Growth isn’t comfortable. It’s earned. It comes from trying, failing, adapting, and improving—again and again. That’s where real progress is made. As a veteran, I’ve learned not every outcome is a success—but every experience has value. That’s what builds resilience. That’s what builds a business. Made by hand. Made to last. Made for adventure. …don’t ever settle for second best… #woolwear #modernheritage #bushcraftgear #slowmade #heritagecraft
#Onthree Reel by @modernwoolfare - You asked for it - here it is. A sharper, more street-driven cut on our classic smock, built with the same uncompromising features you've come to exp
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@modernwoolfare
You asked for it — here it is. A sharper, more street-driven cut on our classic smock, built with the same uncompromising features you’ve come to expect. Crafted from genuine Finnish Snow camouflage polycotton blend, this piece is made to perform in the field while standing strong in everyday wear. Lined and panelled with 100% Italian boiled wool, delivering natural insulation, breathability, and serious warmth without bulk. Features: • Oversized hood for full coverage • Wool-panelled front and back for core warmth • Windproof construction • Water-resistant outer shell • Built to last Purpose-built. Hard-wearing. No gimmicks. A smock that bridges fieldcraft and street — without losing its edge. Available at Alty Market Made by hand. Made to last. Made for adventure. …don’t ever settle for second best… #woolwear #modernheritage #bushcraftgear #slowmade #heritagecraft
#Onthree Reel by @modernwoolfare - Sometimes the right fabric has to wait. This Aztec-pattern Melton wool jacket has been years in the making. Unlike the boiled wool I usually work wit
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@modernwoolfare
Sometimes the right fabric has to wait. This Aztec-pattern Melton wool jacket has been years in the making. Unlike the boiled wool I usually work with, Melton is denser and heavier, giving it real cold-weather presence while remaining soft to the touch. Designed with heritage and durability in mind, it features: • New-style kangaroo pocket – functional and rugged • Leather accents at the collar – adds character and reinforces wear points • Leather lanyard points at the pocket – practical and stylish • Hard-wearing construction throughout – built to last for years This piece isn’t a replacement for my boiled wool garments — it’s an evolution. A winter-ready, field-inspired jacket with a slightly more traditional feel. Made by hand. Made to last. Made for adventure. …don’t ever settle for second best… #woolwear #modernheritage #bushcraftgear #slowmade #heritagecraft
#Onthree Reel by @modernwoolfare - Behind every piece I make is equipment that has to perform-no exceptions. As a former soldier, I learned early that poorly maintained gear doesn't ju
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@modernwoolfare
Behind every piece I make is equipment that has to perform—no exceptions. As a former soldier, I learned early that poorly maintained gear doesn’t just slow you down… it can have serious consequences. That mindset hasn’t changed. In my workshop, it’s the same principle: keep everything clean, serviced, and ready. Sewing machines, tools, every bit of kit—because quality craftsmanship starts long before the first stitch. Discipline, maintenance, and pride in the details. That’s what keeps everything running right. Made by hand. Made to last. Made for adventure. …don’t ever settle for second best… #woolwear #modernheritage #bushcraftgear #slowmade #heritagecraft
#Onthree Reel by @pnwbushcraftshop - This one is just extra special. I really wanted to save this textiles and turn into something useful #wool #serape #gear #bag #19thcentury
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@pnwbushcraftshop
This one is just extra special. I really wanted to save this textiles and turn into something useful #wool #serape #gear #bag #19thcentury
#Onthree Reel by @americana.pipedream (verified account) - 🇺🇸 US M1937 wool field pants are now in stock. We've got grade 2 versions available at a discount as well! Classic wool trousers from the Second Wo
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AM
@americana.pipedream
🇺🇸 US M1937 wool field pants are now in stock. We’ve got grade 2 versions available at a discount as well! Classic wool trousers from the Second World War era. With four total pockets, front and rear, a belt loop, and a watch pocket, these pants are an excellent choice for reenactment or your personal wardrobe.

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Discover the latest #Onthree content without logging in. The most impressive reels under this tag, especially from @americana.pipedream, @kristytitus and @modernwoolfare, are gaining massive attention. View them in HD quality and download to your device.

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