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#Purearth Reel by @ladolcekavita (verified account) - GRWM 💁🏼‍♀️

When the light and mood is so rizz ✨

A morning snippet while on holiday with my divine Qing Cleansing Oil - doubling up as a nourishing
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@ladolcekavita
GRWM 💁🏼‍♀️ When the light and mood is so rizz ✨ A morning snippet while on holiday with my divine Qing Cleansing Oil - doubling up as a nourishing facial massage oil and the Cassia Brightening Serum along with Sambac Botanical Essence and I’m ready for the pool. 🏖️ Sunscreen too but it’s not in the video. My mantra for my skin - let it breathe!! What about your holiday skincare? What must you put on if you’re heading to the pool? Let me know 💖 #KavitaKhosa #GetReadyWithMe #Facial #Wellness #Abeauty #BeautyUnbottled #Skincare #selfcare #BeautyRituals #BeautyRoutine #Serums #Purearth
#Purearth Reel by @ladolcekavita (verified account) - MAKE UP WITH ME 🫦

Warming up to doing these vids and loving it 🥰

My light holiday beachside makeup vid. While everyone is getting ready to ring in
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@ladolcekavita
MAKE UP WITH ME 🫦 Warming up to doing these vids and loving it 🥰 My light holiday beachside makeup vid. While everyone is getting ready to ring in the new year, I thought of sharing this with you. I’ve prepped my skin with Qing Cleansing Oil, Cassia Brightening serum and Sambac Botanical Essence. For makeup I’ve used a new all over colour in my lips that will launch reeeal soon, my lovely Sitara as a Strobelighter in the new clear glass packaging (how do you like it?), and some depth and colour to my skin from the limited edition palette from Hour Glass one of my fave vegan cruelty free brands 💖 As usual, it’s minimal make-up, a little dash here, a dab there, and I am set to head out for an evening! How did you like this video? What are the basics you like to use for holiday makeup? #MakeUp #SkinCare #Ayurveda #ABeauty #KavitaKhosa #Wellness #Purearth #AyurvedicBeauty #BeautyUnbottled #CleanBeauty #CareTips
#Purearth Reel by @purearth (verified account) - This Women's Day, we had the joy of speaking with Tanvi Singh Bhatia, co-founder of IBTIDA - Ek Mehfil. ♥️

Born in Lucknow and raised in Hyderabad, T
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@purearth
This Women’s Day, we had the joy of speaking with Tanvi Singh Bhatia, co-founder of IBTIDA – Ek Mehfil. ♥️ Born in Lucknow and raised in Hyderabad, Tanvi embodies the tehzeeb तहज़ीब and nazaakat नज़ाकत of India’s rich cultural traditions. Through IBTIDA, she has revived the soulful gatherings of Mehfils and Baithaks, creating spaces where music, poetry, and art come alive. We asked Tanvi about her personal rituals as a woman, the adornments she cherishes from solah shringaar, her take on its significance, and, of course, her favorite Purearth treasures. Her journey is a testament to the power of women in preserving heritage, nurturing communities, and shaping cultural legacies with grace and passion. ❤️ Follow us for more testaments from some of our PureTribe women😍 #WomensDay #Purearth #solahshringar #IBTIDA #CulturalLegacies #Wellness #Abeauty #SlowSkincare
#Purearth Reel by @purearth (verified account) - We had the privilege of stepping into the home of Supriya Dravid, where she introduced us to three generations of incredible women-her mother, Sukanya
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@purearth
We had the privilege of stepping into the home of Supriya Dravid, where she introduced us to three generations of incredible women—her mother, Sukanya and her daughter, Meera. 🤍 Her mother’s wisdom is something to treasure, as she shared the significance of Solah Shringar, the timeless tradition of adornment and beauty. Supriya reflected on her deep connection with kajal, a symbol of protection and grace, while little Meera filled the space with pure joy.🌺 Through these intimate moments, we celebrate the rituals, bonds, and wisdom passed down through generations. 🍀 Watch three generations of PureTribers as they honour and celebrate the shared joy of Ayurvedic rituals. 🙏🏽♥️ 🤍 #Purearth #AyurvedicBeauty #RitualsOfCare #SolahShringar #GenerationsOfWisdom #Sisterhood #Womenhood #Women
#Purearth Reel by @ladolcekavita (verified account) - Discover A Beauty with Kavita Khosa

"A-Beauty is honouring tradition and millennia-old, timeless beauty rituals and recipes bestowed upon us by sages
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@ladolcekavita
Discover A Beauty with Kavita Khosa “A-Beauty is honouring tradition and millennia-old, timeless beauty rituals and recipes bestowed upon us by sages and seers. It approaches every act of masking, oiling, and anointing as a celebration of self-love and self-care” - Kavita Khosa, “Beauty Unbottled” Here’s an A- Beauty tip for taking care of you hair. What You Need: • 1 cup black sesame oil • 1 cup sunflower oil • 1 cup castor oil • 2 tablespoons nirgundi root • 2 tablespoons nagarmotha root • 2 tablespoons kalonji seeds • 2 tablespoons dried amlaki fruit • 2 tablespoons bhringraj roots • 2 tablespoons jatamansi root • Mortar and pestle How to Make and Store: • Mix the oils. • Pound all the crude herb parts and add the oil blend to the pounded crushed herbs. Heat at around 50 degrees Celsius in a bain marie for 8–10 hours. • Store in a ceramic or dark-glass jar. • Leave the container in the morning sun for 2–3 hours daily for a week. • After a week, strain the oil to remove all the crude parts. • Pour into a dark-glass bottle and store. This oil should last for a year. Tune in for more such recipes. #Purearth #KavitaKhosa #Abeauty #Ayurveda #MakeinIndia #Haircarerituals #beauty Credit- Kavita Khosa’s A Beauty class practicals
#Purearth Reel by @ladolcekavita (verified account) - Edition IV Masque x Alsisar. A magical weekend of warm hospitality, incredible food and chance gatherings of people from back home in Homekong 🇭🇰

A
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@ladolcekavita
Edition IV Masque x Alsisar. A magical weekend of warm hospitality, incredible food and chance gatherings of people from back home in Homekong 🇭🇰 A fab collab with Purearth and a morning KWANSHA Facial Masterclass, long lazy conversations on longevity, biohacking and womens wellness with kindred spirits. ♥️ A wholesome weekend that went by too soon leaving you wanting for more. 💫 @masquerestaurant @thealsisarnahargarh @abhimanyualsisar @varuntotlani @adityavdugar @radhika_bhalla @johannespong @susanjungfood @apostrophe.communications @kimanica @bessieng #purearth #ayurveda #foodies
#Purearth Reel by @purearth (verified account) - INGREDIENT SPOTLIGHT: Nagarmotha with our founder @ladolcekavita

⛰️Known in Ayurveda as Musta, Nagarmotha (Cyperus scariosus root oil) is a fragrant,
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@purearth
INGREDIENT SPOTLIGHT: Nagarmotha with our founder @ladolcekavita ⛰️Known in Ayurveda as Musta, Nagarmotha (Cyperus scariosus root oil) is a fragrant, grounding botanical long revered for its ability to restore balance, what Ayurvedic sages called qi or pranic flow. 📖In her bestselling book Beauty Unbottled, our founder Kavita Khosa remembers first discovering this Himalayan riverbank grass—its earthy, woody aroma lingering in temple incense and traditional Ayurvedic oils. She later understood its potent power to scent, soothe, and strengthen. 🌿A botanical treasure for skin, scalp, and spirit, Nagarmotha is mentioned in the ancient Charaka Samhita and has earned its place in both perfumery and healing practices: • Hair + Scalp Nourisher: Rich in cyperol and cyperolone, it strengthens hair at the root, combats dryness, and arrests dandruff-related hair fall • Balances & Detoxifies: When absorbed, it supports liver function and aids the body’s natural detox pathways • Antibacterial & Antifungal: Helps relieve scalp discomfort caused by dryness, itchiness, or flakiness • Aromatic Alchemy: Its bitter, pungent, woody profile lingers like poetry, making it a staple in exotic, grounding perfumes and ritual oils ⛰️We sustainably source our Nagarmotha from Tamil Nadu and infuse it into formulations where fragrance meets function, most notably in our beloved Kesha Fortifying Hair Oil Rediscover the potent energy of Musta in your ritual Strengthen, ground, and grow your hair and spirit with this timeless Ayurvedic root Head to the link in bio to explore the ritual 🔗 Cited: Kajaria DK et al. (2012). Evaluation of antimicrobial activity and bronchodilator effect of a polyherbal drug-Shrishadi. Asian Pac J Trop Biomed. 2(11):905–909. . #Purearth #Nagarmotha #AyurvedicSkincare #ABeauty #AyurvedicBeauty #WellnessRituals #KeshaOil #HairCareRoutine #BotanicalSkincare #SkinSigns #AyurvedaWisdom #BeautyUnbottled #KavitaKhosa
#Purearth Reel by @ladolcekavita (verified account) - 'The Sitara' as seen on @riabbhatia 🪄💫

We loveee the luminous glow on her face 🫶

Soft focus, dewy, sunkissed glow! A high-performance rose gold s
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@ladolcekavita
‘The Sitara’ as seen on @riabbhatia 🪄💫 We loveee the luminous glow on her face 🫶 Soft focus, dewy, sunkissed glow! A high-performance rose gold strobelighter. This lightweight, velvety crème highlighter performs like natural skincare, gliding on and melding into the skin effortlessly for a sun-kissed, radiant glow. We’ve delighted to unveil our new packaging, Sitara is now housed in these gorgeous luxe glass jars. ✨ Do you want more in our colour care range ? Tell us in comments below which colours you wish for 💬✨ #Sitara #Purearth #Highlighter #ABeauty #AyurvedicBeauty #Wellness #SlowBeauty #KavitaKhosa #Riabbhatia
#Purearth Reel by @purearth (verified account) - Meet Pooja Roy Chowdhury, founder of Nimai 🌸 She shares with us her Solah Shringar सोलह  श्रृंगार beauty rituals through her journey of adornment, se
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@purearth
Meet Pooja Roy Chowdhury, founder of Nimai 🌸 She shares with us her Solah Shringar सोलह श्रृंगार beauty rituals through her journey of adornment, self-care, and slow beauty. From cherished heirlooms to shifting to plant based meals for her daily rituals, she reminds us that beauty is as much about intention as it is about ornamentation. ✨ Listen in as she speaks about rituals, on our exploration of solah shringar with our favourite women at Purearth. . #WomensDay #Purearth #solahshringar #PoojaRoyChowdhary #CulturalLegacies #Wellness #Abeauty #SlowSkincare
#Purearth Reel by @ladolcekavita (verified account) - @miramanek #REPOST 

Rituals for Happiness with Kavita Khosa founder of @purearth @ladolcekavita 

Netra basti or Happy Eyes 👀 😁 
(Let us know if yo
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@ladolcekavita
@miramanek #REPOST Rituals for Happiness with Kavita Khosa founder of @purearth @ladolcekavita Netra basti or Happy Eyes 👀 😁 (Let us know if you’ve tried this before or if you try it at home! 👇) This ayurvedic eye ritual can calm the mind, relieve sinuses, cool the eyes and brain; and ease stress, headaches and migraines. It’s also addictive (as Kavita says;!) Take pure A2 ghee, melt it, make a thick dough with urad dal or use swimming goggles and cut out the fronts (clever 😉 👀), pour the ghee into the goggles or dough stuck around the eyes like a swimming pool and slowly open the eyes to immerse them in the ghee. Breathe relax and enjoy for 5-8 minutes, then remove and repeat every week or every few weeks. It will also help any circles, dryness, itching etc by cooling the eyes. Ghee is sheeta and madhura - cooling and sweet. The eyes are the place of heat or pitta. So by doing this you’re cooling this heat, something we all need… 🫶 #ayurveda #rituals #ritualsforhappiness #happiness #eyes #happyeyes #rituals #ayurvedalifestyle #netrabasti #purearth #eyes #cooleyes #kavitakhosa
#Purearth Reel by @purearth (verified account) - She's here 🫦👄🫦
BUL - CACAO LIP BALM

Kissably soft, lightweight, a deeply nourishing lip balm crafted with rare, select, ethically sourced ingredie
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@purearth
She’s here 🫦👄🫦 BUL - CACAO LIP BALM Kissably soft, lightweight, a deeply nourishing lip balm crafted with rare, select, ethically sourced ingredients. Thoughtfully formulated, BUL Cacao Lip Balm is an ode to purity, potency, and conscious beauty🍀 ✨ Made with ceremonial-grade cacao butter, ethically sourced beeswax, Kashmiri lavender, wild Himalayan mint, organic castor oil, and apricot oil, it’s pure, potent, and deeply moisturising. ✨Ceremonial -grade cacao from a thriving regenerative agroforest in south India. Traditionally reserved for rituals, this rare cacao delivers rich, lasting moisture. ✍️”For years, I hesitated to use beeswax—honey was the only non vegan ingredient I used from ethical beekeepers. Now, we’ve partnered with a Himalayan community practicing responsible beekeeping. Their work creates sustainable livelihoods, and we’re honored to introduce this beeswax in a Purearth product.” — Kavita Khosa, Founder, Purearth. 🪻Soothing, nurturing and plumping, BUL is non sticky, crafted with certified organic castor and coconut oil from Kolhapur, the most exceptional in quality that I can vouch for alongside our staple bitter apricot oil. No fillers, premix bases, no additives—just the purest, most potent ingredients. 🤍 Did you know? 10% of Purearth profits are ploughed back to support our farmers and producer communities through the Pure Purpose Foundation (PPF). ✨ Founder’s Pro Tip: Use it as a gloss balm on cheek bones and lids for glass skin. Pro Pro Tip: Glaze brows and lashes to tame, groom and gloss. 🤍 Limited Edit launch price ₹ 800 only while stocks last! Purchase via DM or WhatsApp 🔗 . [#Purearth #LipBalm #NewLaunch #Wellness #CeremonialGradeCacao #Beeswax #CastorOil #Apricot #Lavender #EthicallySourced #Himalayas #Community #PurePurposeFoundation #GivingBack #NonProfit]
#Purearth Reel by @ladolcekavita (verified account) - Sandhi - सन्धी the joint of seasons in Ayurveda 🍁

Autumn leading to the winter season is a time of change and also time to switch up your skincare r
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@ladolcekavita
Sandhi - सन्धी the joint of seasons in Ayurveda 🍁 Autumn leading to the winter season is a time of change and also time to switch up your skincare rituals. Here is one of my DIY mask recipes for this season. Its cleansing, clarifying, purifying and nourishing. Ayurveda is all about seasonal rituals that are in harmony with nature. DIY face mask recipe below: 1 spoon turmeric 1 spoon Neem Powder 1 spoon Moringa 1 spoon Licorice 3 spoon Multani mitti Mix well with milk, water and honey to make a uniform and smooth paste. Apply to your face for a minimum of 5 minutes and not exceeding 10 minutes. Take a warm towel and remove the mask. Spray jasmine and rose water to a cooling effect. Try this and let me know. Want to know more home remedies? Stay tune for more. #healthyskin #homeremedies #KavitaKhosa #beautyunbottled#ayurveda #makeinindia #naturalremedies #purearth

✨ #Purearth Discovery Guide

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The massive #Purearth collection on Instagram features today's most engaging videos. Content from @ladolcekavita and @purearth and other creative producers has reached thousands of posts globally. Filter and watch the freshest #Purearth reels instantly.

What's trending in #Purearth? The most watched Reels videos and viral content are featured above. Explore the gallery to discover creative storytelling, popular moments, and content that's capturing millions of views worldwide.

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