#Tillyandthebuttons

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#Tillyandthebuttons Reel by @tillybuttons (verified account) - New year, new followers, time to re-introduce myself! 👋

Combining my passion for DIY fashion with my professional experience in education and trai
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@tillybuttons
New year, new followers, time to re-introduce myself! 👋 Combining my passion for DIY fashion with my professional experience in education and training, I started Tilly and the Buttons with the mission to inspire and empower more people to make their own clothes ✂️ The business started out from my kitchen table, and we are now a team of four fabulous women working from a lovely studio in South London. We are known for our beginner-friendly instructions, pastel-infused aesthetic, down-to-earth approach to sewing 🩵 Follow along for sewing tips, inspiration, pattern news and the occasional totally silly Reel! #TillyAndTheButtons #SewingPatterns #SewingBusiness
#Tillyandthebuttons Reel by @tillybuttons (verified account) - Us sewists are next level when it comes to passive-aggressive revenge, amirite? ✂️📍🪡 

Sewing pattern: Nora top by Tilly and the Buttons
Fabric: Bla
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@tillybuttons
Us sewists are next level when it comes to passive-aggressive revenge, amirite? ✂️📍🪡 Sewing pattern: Nora top by Tilly and the Buttons Fabric: Blanket I fished out the bin #SewingHumour #SewingNora #TillyAndTheButtons
#Tillyandthebuttons Reel by @tillybuttons (verified account) - It's been 12 years since I pressed "publish" on my very first pattern release (the Mathilde blouse - anyone remember that one?!). I was on a different
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@tillybuttons
It’s been 12 years since I pressed “publish” on my very first pattern release (the Mathilde blouse – anyone remember that one?!). I was on a different career path at the time, and had no idea whether anyone would buy a sewing pattern from me, so it’s amazing to think that I’m still here doing this thing, now as my full time job with a small yet mighty team of superstars helping to make it all happen ✨ And next week we’ll be launching our 50th pattern! We’re so excited to share it with you 🤗 We still only release an average of four patterns a year (not counting our books), as we want to ensure that each one gets the care and attention it deserves to make it as amazing as it can be, and to provide lots of educational support to go with it to help you on your sewing journey 💓 The next pattern is no different. It will be accompanied by our signature full colour instructions with jargon buster and step-by-step photos, with free video tutorials if you need more in-depth help on any particular technique 🍿 Stay tuned for a (not so) sneaky peeky tomorrow, and join our email list to get early access before the official launch (link in bio 👆) #SewingBusiness #TillyAndTheButtons #SewingNews
#Tillyandthebuttons Reel by @tillybuttons (verified account) - Due to our follower count on Insta, we're often mistaken for a much bigger brand than we really are. The truth is that we are a teeny company with jus
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@tillybuttons
Due to our follower count on Insta, we’re often mistaken for a much bigger brand than we really are. The truth is that we are a teeny company with just 2.5 employees, including me! ☺️ I want to say a heartfelt THANK YOU to everyone who has made a purchase from us. Each and every sale really does mean a lot to us, and allows us to continue this little dream of ours of helping to inspire more people to sew their own clothes 🙏 If you haven’t yet shopped our sale, there’s still time! Use code SUMMER24 to get 20% off sewing patterns until 9am BST Monday 19th August 2024 🤩 (Excludes bundles, books and online workshops. Cannot be combined with other offers.) #SmallBusiness #ShopSmall #IndiePatterns #TillyAndTheButtons
#Tillyandthebuttons Reel by @tillybuttons (verified account) - I pinch myself every day that this is my job! 🥹

But it certainly didn't happen overnight... ⬇️

Tilly and the Buttons started life as a personal
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@tillybuttons
I pinch myself every day that this is my job! 🥹 But it certainly didn’t happen overnight... ⬇️ Tilly and the Buttons started life as a personal sewing blog in 2010, where I shared the things I was making as I was learning to sew. I soon began using this space to share beginner-friendly tutorials with other home crafters, with the aim of inspiring more people to make their own clothes… 🪡 I had a different career at the time (also in arts education), so spent many evenings and weekends sewing and working on the blog. It grew in popularity and became noticed by publishers, who began approaching me to write a sewing book… In the meantime, I’d been taking classes in pattern cutting and professional sewing at the London College of Fashion to advance my knowledge, and dreaming about doing something more than the blog to help make it easier for more people to start sewing… ✂️ I decided to rethink sewing patterns for the new wave of makers, with jargon-busting instructions, photos of the steps for visual learners, and extra support online. The first pattern was released in 2013 – it was a very DIY job! I literally did everything myself, apart from the grading (sizing), from drafting the pattern to “modelling” in my kitchen with the camera on timer! 🤪 When I signed my first book deal, I decided to quit my job and take the plunge into Tilly and the Buttons full time… 🤞 A decade on, we have a small (and mighty!) team working to bring you user-friendly sewing patterns, inspiring online workshops, a growing collection of books, as well as free content to motivate you to get making. It has been a huge amount of work, but I wouldn’t change it for anything 😊 Thank you so much for following along! 😘 #TillyAndTheButtons #SmallBusiness #SewingBusiness
#Tillyandthebuttons Reel by @tillybuttons (verified account) - 👋 Tilly here to talk you through the Thea sewing pattern in 90 seconds, show you the samples and talk fabric options ✂️

The fabrics we used for th
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@tillybuttons
👋 Tilly here to talk you through the Thea sewing pattern in 90 seconds, show you the samples and talk fabric options ✂️ The fabrics we used for these samples are: 🤍 11 wale corduroy in ivory from @lullabee.fabrics 🩷 Brushed Panama* in Sorbet Pink from @FabricsGaloreLondon 💙 Heavy triple crêpe in azure from @minervadotcom *For my pair, I used the brushed side as the right side, while we used the smooth side as the right side for the model version – your choice! You could also try denim, cotton twill, linen, wool suiting… Find the Thea pattern in our online shop 👆 #SewingThea #TrousersPattern #PantsPattern #SewingNews #TillyAndTheButtons
#Tillyandthebuttons Reel by @tillybuttons (verified account) - Tilly here to chat all things Esti! 😍

Talking you through our latest sewing pattern design, fabric options, skill level, as well as the differences
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@tillybuttons
Tilly here to chat all things Esti! 😍 Talking you through our latest sewing pattern design, fabric options, skill level, as well as the differences between the Esti trousers and our much-loved Safiya trousers from #MakeItSimpleBook in case you were wondering! To get your copy of Esti, as a printed pattern or PDF, go to shop.tillyandthebuttons.com today. We can’t wait to see your gorgeous Esti makes. Don’t forget to tag us using our dedicated pattern hashtag #SewingEsti #TillyAndTheButtons #SewingPattern #NewSewingPattern #SewingClothes #CoOrdSewingPattern #CoOrd #LearnToSew #BeginnersSewingPattern #SewingForBeginners
#Tillyandthebuttons Reel by @tillybuttons (verified account) - Want to know how to get a clean finish on a sleeveless bodice? 🤩

As featured in our new Noa pinafore sewing pattern, try the burrito method - a geni
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@tillybuttons
Want to know how to get a clean finish on a sleeveless bodice? 🤩 As featured in our new Noa pinafore sewing pattern, try the burrito method – a genius sewing technique that joins your facing or lining to the armholes without any visible seams (and yes, it’s easier than it sounds!) 🌯 In our latest tutorial, we’ll walk you through how to sew the burrito method step by step - with video! ✂️ Full tutorial + video on the blog - link in bio. #SewingTips #SewingTutorial #TillyAndTheButtons
#Tillyandthebuttons Reel by @tillybuttons (verified account) - It's #MeMadeMay2025 and you better believe we're turning up to the studio in our me-mades! Who's joining us? 🪡💃

Will our walk in props get more unh
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@tillybuttons
It’s #MeMadeMay2025 and you better believe we’re turning up to the studio in our me-mades! Who’s joining us? 🪡💃 Will our walk in props get more unhinged throughout the month? I guess you’ll have to keep watching throughout May to see… #MeMadeMay #TillyAndTheButtons #SewingCommunity
#Tillyandthebuttons Reel by @tillybuttons (verified account) - Our jaws DROPPED when we spied this incredible Mabel dress sewn into a sparkling evening gown by @byrachelbearn 😮🤩

Rachel has made a YT video all a
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@tillybuttons
Our jaws DROPPED when we spied this incredible Mabel dress sewn into a sparkling evening gown by @byrachelbearn 😮🤩 Rachel has made a YT video all about how she adapted the pattern for the fabric if you’re interested. She wore the dress to a special family celebration and left a trail of glitter (literally as well as metaphorically) wherever she went 💫 Thanks so much for sharing, Rachel! 👏 #SewingMabel #TillyAndTheButtons #SewingEveningWear
#Tillyandthebuttons Reel by @tillybuttons (verified account) - I may not have sewn that many outfits for myself this year (making Mini Makes patterns for my kids kinda took over!), but man, I really love what I di
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@tillybuttons
I may not have sewn that many outfits for myself this year (making Mini Makes patterns for my kids kinda took over!), but man, I really love what I did make 🫶 My five favourite me-mades from 2024: 5. Lyra shirt dress sewing pattern in Atlantis viscose crepe from @FabricGodmother 🐠 4. Thea trousers pattern in Sevenberry Kobe cotton twill from @MinervaDotCom 💚 3. Stevie dress (made with the OG top sewing pattern + add-on pattern) in strawberry double gauze from @HeySewSister.co.uk 🍓 2. Drew sweatshirt in melange fleece-back sweatshirt fabric + tubular ribbing from @MinervaDotCom 🧵 1. Nell dress sewing pattern in cotton poplin from @HeySewSister.co.uk 🎀 Which one is your favourite? 👀 #IndiePatterns #DIYfashion #TillyAndTheButtons #SewistsOfInstagram
#Tillyandthebuttons Reel by @tillybuttons (verified account) - Exciting post day - an advance copy of my new book has arrived! 🤗

Learn to Sew: Essential Skills to Start Making Clothes will be published in Marc
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@tillybuttons
Exciting post day – an advance copy of my new book has arrived! 🤗 Learn to Sew: Essential Skills to Start Making Clothes will be published in March 2026 by @QuadrilleCreate. I hope it will become a well-loved, well-thumbed resource for newbie stitchers as well as anyone who wants a helpful step-by-step guide for sewing techniques 🪡 There’s a link in our bio if you’d like to pre-order a signed copy, or you can find it at Amazon, Waterstones etc by searching “Tilly Walnes” 🙏 Can’t wait for you to get your hands on it! 🎉 #LearnToSewBook #LearnToSew #SewingBook #TillyAndTheButtons Published by: @QuadrilleCreate @QuadrilleBooks @PenguinRandomhouse Photography: @JaneLookerPhotography

✨ #Tillyandthebuttons Discovery Guide

Instagram hosts thousands of posts under #Tillyandthebuttons, creating one of the platform's most vibrant visual ecosystems. This massive collection represents trending moments, creative expressions, and global conversations happening right now.

#Tillyandthebuttons is one of the most engaging trends on Instagram right now. With over thousands of posts in this category, creators like @tillybuttons are leading the way with their viral content. Browse these popular videos anonymously on Pictame.

What's trending in #Tillyandthebuttons? The most watched Reels videos and viral content are featured above. Explore the gallery to discover creative storytelling, popular moments, and content that's capturing millions of views worldwide.

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Content Performance Insights

Analysis of 12 reels

✅ Moderate Competition

💡 Top performing posts average 121.8K views (1.6x above average). Moderate competition - consistent posting builds momentum.

Post consistently 3-5 times/week at times when your audience is most active

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💡 Top performing content gets over 10K views - focus on engaging first 3 seconds

📹 High-quality vertical videos (9:16) perform best for #Tillyandthebuttons - use good lighting and clear audio

✍️ Detailed captions with story work well - average caption length is 722 characters

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