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OBJorixent - 3D Architectural Visualization Studio
Logo & Brand Identity
Jorixent began as a bold exploration into redefining brand identity in the architectural visualization space. At the core of this transformation lies a logo that is both refined and conceptually rich. Constructed from 1/4 ellipses, it subtly incorporates the initials “J” and “r” within a minimalist structure - balancing simplicity with intentional meaning.
The identity extends beyond the symbol. The name Jorixent was carefully crafted to complement the logo’s geometry, reinforcing its visual language while maintaining strength and clarity on its own.
To distinguish the brand further, we introduced a high-contrast color palette - Red Orange, White, Grey, and Black - chosen for its balance of warmth, precision, and visual presence. For typography, the selection of Neue Montreal was intentional: a versatile grotesk that offers coherence across digital and print media, bringing consistency and elegance to every touchpoint.
Through this holistic design system, Jorixent presents a modern, confident, and enduring presence in the world of 3D architectural visualization.
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@obrazur
