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JOWhat people think it’s like when florists are in competition with each other:
cutthroat, secretive, side-eyes across the room 👀
What it’s actually like:
group chats, last-minute stem runs, “hey I have extra—do you need it?”
helping each other load vans at midnight and celebrating each other’s wins like our own.
This industry? It’s built on community, not competition.
Especially the iconic ones 💅✨
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@jo.anfloraldesign
