455.1K
LEFirst look at the Deviate Elite 4
@pumarunning been cooking 🧪
Featured here is a limited release proto cw, the launch cw is lime 🍋🟩
@lets_run_faster
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77.7K
VOYou won? Proof it!👇
.
Displayed vehicle shows optional equipment and may deviate from the actual series product.
#VWR #VolkswagenR #BeWhoYouAre #GolfR #Challenge
@volkswagen_r
533.4K
THPUMA DEVIATE ELITE 4 🚀 What do you think? 👀
- Carbon plate (modified geometry PWRPLATE)
- Weight: 170g (24g lighter than the previous model)
- Drop: 8mm
- Stack: 40mm
- Midsole: Nitroelite Foam
- Race day/workout shoes
- Price: 250 €
- Available from 12 February 2026
———
PUMA DEVIATE ELITE 4 🚀 Cosa ne pensate? 👀
- Piastra in carbonio (PWRPLATE con geometria modificata)
- Peso: 170g (24g più leggere del modello precedente)
- Drop: 8mm
- Altezza tallone: 40mm
- Intersuola: schiuma Nitroelite
- Scarpe da gara/ripetute
- Prezzo: 250 €
- Disponibili dal 12 febbraio 2026
@pumarunning @puma #running #marathon #ASMR #shoes #reels
@thefashionjogger
792.5K
RUDeviate Elite 4 | An Inside Look (Official Release Today)
@runnersnerd
62.1K
PUCurious about the difference between Deviate 4 and Deviate Elite 4? Take a second to hear product manager Conor Cashin break it down
👟: Deviate 4 and Deviate Elite 4
@pumarunning
14.8K
LEFresh new colour of the Deviate 4 ⚡️
👉🏼 Coming 26/02
@pumarunning
@pumasouthafrica
@lets_run_faster
110.6K
CA🔊📦 ASMR Unboxing the PUMA Deviate Elite 4 👇
I don’t get excited about many things anymore… but unboxing race shoes always hits different 🖤
Meet the @pumarunning Deviate Elite 4: lighter, more responsive, and built for going beyond fast. 💨
WHAT’S NEW?
✅ NITROELITE™ foam & PWRPLATE
✅ Nearly 30 grams lighter from Deviate Elite 3
✅ Launch date February 12th
The Deviate running family is already among my favorite for race day shoes (I ran my last marathon with the Deviate Elite 3) so I’m very excited about this new drop 😍
Will keep you posted when I take them for a ride 🏃♀️
Would you try them on?
#runningshoes #beyondfast #pumarunning #marathontraining #supershoes
@carlethkeys
49.4K
PRPUMA Deviate Nitro Elite 4 in PUMA White 😮💨 Live now at Pro:Direct Running.
#PUMA #RUNNING #RUN #PRODIRECT #pumarunning
@prodirectrunning
365.7K
JEPUMA Deviate Nitro Elite 4 🔥
The Deviate Elite 3 was my overall favorite shoe from 2025. I’m so stoked to test this new version!
Lighter weight, more responsive foam, and more agressive carbon plate
@pumarunning is killing it
@jeremymille.r
122.9K
LOLeveling up my intervals with the newest Deviate Nitro Elite 4 @pumarunning 🔥⚡
Lighter. Faster. Smoother. WOW 🤩
I couldn’t wait to test this new model, especially since I’ve been a huge fan of the Deviate Nitro Elite 3 for so long. And honestly… these feel AMAZING! This is 100% going to be my race shoe for the upcoming races.
What’s new vs. the Elite 3?
🚀 A refined NITROFOAM™️ ELITE, even lighter and smoother (love that!!)
⚡ A redesigned PWRPLATE with optimized geometry & stiffness ribs for more stability and controlled energy return, especially at race pace.
Yes pleaseee, this is exactly what you want on race day 🏁💯
#PUMA #partner #DeviateNitroElite4 #pumarunning #runningshoes
@lottleeuw
3.9K
PULet’s take a look at the differences between the Deviate 4 and the Deviate Elite 4 running shoes. Which do you prefer? 👀
@puma.uk
37.3K
PUHorn goes off, breathing gets louder, feet hit the pavement faster and faster. Welcome to race day.
👟: Deviate Elite 4
@pumarunning
✨ #Deviate Discovery Guide
Instagram hosts 18K posts under #Deviate, creating one of the platform's most vibrant visual ecosystems. This massive collection represents trending moments, creative expressions, and global conversations happening right now.
The massive #Deviate collection on Instagram features today's most engaging videos. Content from @runnersnerd, @thefashionjogger and @lets_run_faster and other creative producers has reached 18K posts globally. Filter and watch the freshest #Deviate reels instantly.
What's trending in #Deviate? The most watched Reels videos and viral content are featured above. Explore the gallery to discover creative storytelling, popular moments, and content that's capturing millions of views worldwide.
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🌟 Featured Creators: @runnersnerd, @thefashionjogger, @lets_run_faster and others leading the community
FAQs About #Deviate
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Content Performance Insights
Analysis of 12 reels
💡 Top performing posts average 536.7K views (2.5x above average). High competition - quality and timing are critical.
Focus on peak engagement hours (typically 11 AM-1 PM, 7-9 PM) and trending formats
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🔥 #Deviate shows high engagement potential - post strategically at peak times
✍️ Detailed captions with story work well - average caption length is 269 characters
📹 High-quality vertical videos (9:16) perform best for #Deviate - use good lighting and clear audio
✨ Many verified creators are active (83%) - study their content style for inspiration
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