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FAMichèle Lamy & Erykah Badu on the Fashion Trust U.S. Awards carpet, moments before Badu takes the stage to honor Lamy.
@erykahbadu @lalamichmich @rickowensonline
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Watch 4.4K Reels videos about Ftus from people all over the world.
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31.9K
FACamila Mendes shares her current fashion crush, @johannaortizofficial at the Fashion Trust U.S. Awards
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FAMichèle Lamy is honored with the Fashion Trust U.S. Lifetime Achievement Award presented by Erykah Badu and Travis Scott.
Celebrating her enduring, multi-faceted impact on design and culture.
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FAMore hard hitting questions with Julia Fox, Michele Lamy and Erykah Badu on the step and repeat at this years Fashion Trust Awards in Los Angeles, CA
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FAJoe Burrow breaks down who he looked up to for style inspiration growing up.
@joeyb_9 in @nahmias__
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FAFeaturing FTUS26 Ready-Wear Finalist, 14 / 16 — Keith Herron, Advisry.
Keith Herron is a fashion designer and the founder of Advisry, a multidisciplinary brand. Gaining early support from Virgil Abloh and Tyler, the Creator, he later became a Gucci Changemaker Scholar, which propelled him into luxury fashion and led to his first NYFW runway show. His work has been worn by cultural icons like Stevie Wonder, Phoebe Bridgers, and Stephen Curry.
@advisry
@yungrooftop
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FAJulia Fox asking all the hard hitting questions with Michèle Lamy and Erykah Badu at the Fashion Trust U.S. Awards
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FAOur Designer Finalists on the red carpet before our 2026 Fashion Trust U.S. Awards Show
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FARachel Scott, Creative Director of @diotima.world and our FTUS Ready-to-Wear 2025 Winner, shares how she balances her role as Creative Director at Proenza Schouler while continuing to grow her own independent brand, Diotima. Rachel reflects on the mindset required to shift between designing for two distinct brands and how she navigates the creative process across both.
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FABob Mackie fell hard.. for the look.
FTUS Board Member @bobmackie reviews future Graduate Winner @patricktaylorldn at our 2025 Showcase. A moment.
#ftus #bobmackie
🎥 @thatswhaticallchic
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FAIntroducing FTUS26 Accessories Finalist, 5 / 16 — Chris Echevarria, Blackstock & Webber.
Chris Echevarria is the founder and creative director of Blackstock & Weber, a New York–based menswear label redefining style through timeless footwear and cultural storytelling.
Raised between New Jersey and New York City, his perspective bridges heritage and modernity. After early years working in retail and design, and attending FIT, Chris launched Blackstock & Weber with a focus on reinstating the penny loafer as a cornerstone of contemporary menswear.
@chrisfromnewjersey
@blackstockandweber
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FAThe @jcrew crew arrives on the Fashion Trust U.S. Awards carpet
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✨ #Ftus Discovery Guide
Instagram hosts 4K posts under #Ftus, creating one of the platform's most vibrant visual ecosystems. This massive collection represents trending moments, creative expressions, and global conversations happening right now.
The massive #Ftus collection on Instagram features today's most engaging videos. Content from @fashiontrustus and other creative producers has reached 4K posts globally. Filter and watch the freshest #Ftus reels instantly.
What's trending in #Ftus? The most watched Reels videos and viral content are featured above. Explore the gallery to discover creative storytelling, popular moments, and content that's capturing millions of views worldwide.
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Analysis of 12 reels
💡 Top performing posts average 394.7K views (2.8x above average). High competition - quality and timing are critical.
Focus on peak engagement hours (typically 11 AM-1 PM, 7-9 PM) and trending formats
Content Creation Tips & Strategy
💡 Top performing content gets over 10K views - focus on engaging first 3 seconds
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✨ Many verified creators are active (100%) - study their content style for inspiration
✍️ Detailed captions with story work well - average caption length is 226 characters
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