1.2K
NOneed a restock on Graza oil and Graza mayo ASAP 🤭 @getgraza
#graza #mayo #oliveoil #campaign #marketing
@nogood.io
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NO🫒 The most popular olive oil right now is GRAZA Olive Oil…but does that make it the best olive oil to buy at Costco?
❌ NOPE! Here’s why:
👉 It’s not organic.
👉 It comes in a plastic bottle.
👉 It’s marketed as a frying oil (olive oils can quickly become TOXIC at temperatures around medium-low heat). The fact is that olive oil is NOT for frying.
👍 A better option at Costco is the CALIFORNIA OLIVE RANCH olive oil: It’s organic, single-origin, and is stored in glass (these requirements ensure you get as many of the nutrients, antioxidants, and healthy fats as possible).
However, there is another olive oil brand at Costco…and it’s half the cost of the California Olive Ranch olive oil:
✅ TERRA DELISA: This olive oil has it all - it’s single-origin, organic, stored in amber glass, and it’s AFFORDABLE!
Here’s the bottom line: The olive oil you want in your kitchen needs to be fresh, organic, single-origin, cold-pressed, and stored in glass bottles.
Unfortunately, Graza may be overhyped once you look past its popularity and take a closer look at the product’s quality and packaging. 👀
#Graza #OliveOil #TerraDelisa #HealthyFoods #NonToxicLiving
@nontoxicdad
118.4K
FLCan you fry in olive oil? 🫒YES! But it’s all about choosing the right one for the job. @getgraza has all three you need so, let’s break it down:
1️⃣ Extra Virgin Olive Oil (Drizzle): Made from early-season olives, it’s bold in flavor and best for raw applications—think salad dressings, drizzling on bread & tomatoes.
🔥Smoke point: 350-410°F. Keep it off the heat to preserve the flavor!
2️⃣ Mid-Tier Extra Virgin Olive Oil (Sizzle): From mid-season olives, it has a lighter taste, perfect for roasting, toasting, and sautéing.
🔥Smoke point: 410°F.
3️⃣High Heat Olive Oil (Frizzle): A blend that raises the smoke point, perfect for grilling, frying, and wok cooking. Think crispy perfection.
🔥Smoke point: 490°F.
So yes, you can fry in olive oil, but pick the right type for your cooking needs!
#OliveOil #CookingTips #Ad #Graza
@flavorsbyalessandra
28.9K
THTurned olive oil into a $50M brand — just by putting it in a ketchup bottle. 🫒🔥
#Entrepreneurship #Branding #Innovation #StartupSuccess #MarketingGenius #Graza #BusinessInspiration
@the.greencurrency
4.1K
GOMost olive oil in your pantry is blended, relabeled, and marked up. So what happens when someone stops playing that game? 🫒
In 2022, Andrew Benin wasn’t an olive oil insider. He was a customer who thought the category felt opaque and overcomplicated.
So he rebuilt it with @getgraza. Single origin Spanish olive oil. Specific farms in Andalucía. Harvest dates printed on every bottle. Chef style squeeze packaging that actually works in a home kitchen.
The Good Money Receipts:
📈 Growth: $100k in week one. Eight figure annual revenue. $240 million valuation. The market rewarded clarity.
🤝 Accountability: When a shipping surge caused delays, the CEO emailed 35,000 customers himself and owned it directly.
🌿 Sourcing: By working with named farms and labeling harvest dates, they shorten the chain, reduce fraud, and bring transparency to a category known for murky practices.
This is the point. When you build for the end user and respect the producer, trust compounds. And when trust compounds, performance follows.
Media: IG @theventure
#GoodMoney #Graza #KitchenInnovation
@goodmoneydaily
16.8K
THFrom Squeeze Bottle to $240M Olive Oil Brand: Andrew Benin's Graza 🫒💧
Andrew Benin wasn't an olive oil expert. In 2022, after working in marketing at Glossier and Harry's, he was frustrated with the olive oil industry where premium oils came in dark glass bottles that were messy and hard to use.
He put high-quality, single-origin Spanish olive oil in bright green squeeze bottles that looked more like dish soap than gourmet ingredients. When established brands were using dark glass and traditional labels, Graza's playful packaging and "Drizzle" and "Sizzle" varieties made premium olive oil approachable. The breakthrough came from creating two distinct products for different uses, educating consumers about olive oil's different purposes while creating an obvious reason to buy both.
Within its first year, Graza reached $5 million in sales and raised venture funding at a $10 million valuation.
What made this simple packaging innovation so successful?
Solve Functional Problems Others Ignored: While competitors focused on tradition, Benin addressed the practical frustrations of pouring, measuring, and storing olive oil.
Make Premium Products Approachable: The playful branding and clear usage instructions removed the intimidation factor from high-quality olive oil.
Design for Social Media First: The distinctive squeeze bottles were instantly recognizable in cooking videos and food photos, creating organic marketing opportunities.
Benin's story demonstrates that sometimes the simplest innovations create the biggest impact. By questioning why premium olive oil needed to come in impractical glass bottles, he created a brand that's changing how a new generation cooks with and appreciates this ancient ingredient.
#Graza #OliveOil #PackagingInnovation #FoodStartup #DTC
@theventure
382
MYUnboxing the viral Graza olive oil 🫒💚 The packaging, the scent, the drizzle — it’s giving luxury kitchen must-have ✨ #Graza #OliveOil #Unboxing #KitchenFinds #cooking #explorepage #wholefoods #kitchendecor @getgraza
@myajen
29.4K
PEOlive oil in MAYONNAISE?! Sounds weird but it actually works 🫒
Follow for more iconic brand breakdowns!
#consumer #branding #brand #oliveoil #graza
@peter.zhxng
991
HOPlot twist: my @getgraza PR box is exactly what l already buy every month 🫒✨ no notes.
#prbox #prunboxing #graza #prboxopening #fyp
@home.withmadi
5.6K
JE@getgraza really did their big one with the new glass bottle like what???? Honestly get me Graza for Christmas this is all I want this year 😍😍😍
@jess.taye
526
KIPR unboxing from @getgraza 🤍
#graza #oliveoil #prunboxing #foodcontent #cookingtok
@kitchenable
4.5K
MAFavorite Costco find: Graza. Made in Spain, tastes like it should cost way more, and somehow made me believe I’m a Michelin-star chef😂. This oil is legit—peppery, smooth, and actually makes food taste better. It’s coming home with me, no questions asked.#GrazaOliveOil
#HomeChefLife
#HomeCookin
#KitchenMagic
#CostcoFinds
#FoodieFavorites
#CookWithGraza
#DrizzleGameStrong
#OliveOilObsessed
#FlavorMatters
#WeeknightGourmet
#MainCharacterMeals
#MadeInSpain
#BougieOnABudget
#PanSaucePrincess
#SautéAndSlay
#NotBasicInTheKitchen
#FoodSnobAtHome #graza #getgraza
@marah_johnson
✨ #Graza Discovery Guide
Instagram hosts 35K posts under #Graza, creating one of the platform's most vibrant visual ecosystems. This massive collection represents trending moments, creative expressions, and global conversations happening right now.
The massive #Graza collection on Instagram features today's most engaging videos. Content from @nontoxicdad, @flavorsbyalessandra and @peter.zhxng and other creative producers has reached 35K posts globally. Filter and watch the freshest #Graza reels instantly.
What's trending in #Graza? The most watched Reels videos and viral content are featured above. Explore the gallery to discover creative storytelling, popular moments, and content that's capturing millions of views worldwide.
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📹 Video Trends: Discover the latest Reels and viral videos
📈 Hashtag Strategy: Explore trending hashtag options for your content
🌟 Featured Creators: @nontoxicdad, @flavorsbyalessandra, @peter.zhxng and others leading the community
FAQs About #Graza
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Content Performance Insights
Analysis of 12 reels
💡 Top performing posts average 180.3K views (2.9x above average). Moderate competition - consistent posting builds momentum.
Post consistently 3-5 times/week at times when your audience is most active
Content Creation Tips & Strategy
🔥 #Graza shows high engagement potential - post strategically at peak times
✍️ Detailed captions with story work well - average caption length is 540 characters
✨ Many verified creators are active (50%) - study their content style for inspiration
📹 High-quality vertical videos (9:16) perform best for #Graza - use good lighting and clear audio
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