24.4M
BUChina rolled out a strict new regulation through its internet watchdog, the Cyberspace Administration, starting in late 2025. The rule targets online influencers and content creators who share tips or opinions on important topics like medicine and health, law, finance, or education. Now, anyone posting or live-streaming about these subjects must first prove they have real professional qualifications, such as a university degree, official license, or recognized certification in that exact field. Platforms like Douyin, Weibo, and Bilibili have to check these credentials themselves and can block content, limit accounts, or shut them down if someone lacks proof. In some cases, violators face heavy fines up to 100,000 yuan, which is about fourteen thousand US dollars. The government explains that the policy stops dangerous misinformation from spreading in areas where bad advice could hurt people’s health, finances, or future. Millions of influencers who grew huge followings by giving everyday tips on skincare, investing, legal matters, or school advice suddenly found their accounts under review. Without the right diploma or license, many can no longer speak freely on those topics, even if they built trust through personal experience. Supporters praise the move for raising standards and protecting people from unqualified “experts,” while critics argue it gives the state too much power over who gets to share ideas online and shapes what the public hears.
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