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RAAccording to you... is Coach a luxury brand or not?
What about Michael Kors? And how about Kate Spade? All of these brands’ bags can be bought for less than Rs 1 lakh...
But the price tag has little to do with luxury... Luxury is about heritage, craftsmanship, quality, and limited supply.
While at one point Coach used to be considered luxury...
Somewhere along the way… it lost its charm. Too many stores. Too many discounts. It just became too available.
And when luxury feels easy to get, it stops feeling special.
Michael Kors felt fresher. Kate Spade — cooler. In trying to appeal to everyone, Coach lost the people who really loved them.
But in 2019, Coach made a comeback — with its now-iconic bag, the Tabby. A design from the ’70s, reimagined for today, with the perfect mix of vintage and modern. Soft, structured, bold — and full of personality.
By 2021, #InMyTabby blew up on social media. Searches for the Tabby surged by 368% in the US.
It wasn’t just “look at my bag” — it became stories about what people carried inside. Emotional. Relatable. Shareable.
Add in Selena Gomez, Lil Nas X, and Jennifer Lopez and endorsers…And just like that, Coach wasn’t just back — it was relevant again.
That’s the power of one product. One story. And the power of fresh thinking.
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