807.4K
JOZillow has named the new Chief Demure Officer (CDO), Jools Lebron. Keep your house search very elegant, very beautiful. ✨#zillowpartner
@joolieannie
#Joolslebron
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5.7K
CAJools LeBron explain how social media ruin her life! #jools #joolslebron #sobriety
@carolc_chisme
15.2M
HO#JoolsLebron, famous for #Demure phrase, sets the record straight after social users liken her to #ErikaKirk. She clarifies, she’s #Druski as Erika! 😩😂😂 #Socialites, thoughts? 👀 📸 @joolieannie
@hollywoodunlocked
86.8K
DADemure queen Jools Lebron has announced the trademark drama over her viral phrase is ‘getting handled.’
🎥 joolieannie
#joolslebron #demure #mindful #verydemure #verymindful #trademark #tiktoker #influencer
@dailymail
114.8K
TH“Very Demure. Very Successful. Periodt!”
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@joolieannie accepts her Webby Crush the Internet Award 🏆🤭🌟
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🚨 Follow us to experience the best night of the Internet, right at your fingertips!
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#webbyawards #5wordspeech #joolslebron #joolieannie #verydemure #verymindful #demure
@thewebbyawards
24.8K
GEThank you so much @Jools Lebron for the laughs 😂😂😂😂🥰
very demure , very mindful
#demure #mindful #verydemure #verymindful #funny #makeup #beauty #greenscreenvideo #greenscreen
@get_glam_with_sadaf
20.0K
THWe’re waiting for this year’s Nominees very demurely and very mindfully😌
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Who do you want to see on the Webby stage this year? Turn on post notifications and follow @thewebbyawards so you don't miss our Nominee announcement TOMORROW Tuesday, March 31st.
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#webbys #webbyawards #nominees #internet #internethistory #joolslebron #verydemure #verydemureverymindful
@thewebbyawards
85.5K
AUIf you’ve been on the internet at all in the past week you’ve notice that we have pivoted from brat summer into being very demure, very mindful, very cutesy. We have trans TikToker @joolieanniemarie to thank for that, who made a hilarious video about how to dress for work. It has since taken off, starting with the regular TikTok parodies, eventually exploding out of the app to late night talk shows and celebs on their Instagram reels. Netflix even got in on the joke.
The best thing to come out of this trend, of course, is that Jools Lebron’s life has changed overnight. She says she was working as a cashier and making videos on the side (mostly GRWM makeup reviews, from what I saw), and this one video going viral means she’s being invited to LA to host shows and start her dream career. Even better: The money she’s made from this video going so viral will help her fund her transition AND she’s now able to help a friend in need of housing and support.
Read all about it at the link in our bio ✨
✍️: Valerie Anne (@punkystarshine)
#demure #cutesy #mindful #joolslebron #viral #comedy #icon
@autostraddle
710.0K
VUTikTok is expanding its vocabulary again. On August 2, TikToker Jools Lebron posted a video pointing out her minimal makeup and laid wig, reflecting, “See how I come to work? Very demure.” Less than two weeks later, she’s now made dozens of viral TikToks about being demure and the word has now entered the app’s vernacular. According to her account, there are a lot of ways to be “mindful,” “cutesy,” “sweetsy,” “considerate,” or any of the other adjectives she uses to describe this mind-set. “Demure is just a way of life for the girls, for the dolls like me,” Lebron says, adding, “Who’s the original demure? Well, all of us. Being demure is thanking the people who have come before you while you pave the path for the people who will come after you.” Behold the fruits of DemureTok at the link in bio.
📹: @joolieanniemarie
@vulture
14.5K
QU“Demure and mindful” – you’d have to be living under a rock to have not heard these phrases flying around on social media in the last few weeks.
Popularized by now hugely popular TikTok creator Jools Lebron (@joolieannie) the terms have come to be used by brands, celebs and even the White House itself. Now boasting over 2 million followers and 113 million likes on TikTok alone, Lebron has shared multiple follow-up videos explaining how the explosion of her original clip changed her life for the better almost overnight – allowing her to work with beloved business, make money to support herself and her family and even fund her gender-affirming care. And it looks like she got the #trademark fiasco HANDLED. 🏳️⚧️❤️🌈
@queerty
4.3K
PUvery mindful, very cutesy ✨🎀
Did you hear?! @allure says soft matte is the new glazed donut — achieve this look with our 4-in-1 Pressed Powder, the FIRST ever on the market with SPF 😉
#purbeauty #purcosmetics #pressedpowder #pressedpowders #powder #makeuptutorial #demure #mindful #demuremakeup #joolslebron
@purcosmetics
46.7K
CLVery demure, very mindful 💋 Si estuviste en internet estos días lo has escuchado y visto por todas partes: demure significa “recatada”, y todo viene de este video viral en el que la tiktoker Jools Lebron le dice a sus seguidores “¿Ves cómo me maquillo para el trabajo? Muy recatada, muy consciente. No hago demasiado. Soy muy consciente mientras estoy en el trabajo. ¿Ves cómo me veo? Muy presentable. Muchas de ustedes chicas van pareciendo Marge Simpson y van al trabajo pareciendo Patty y Selma, no recatadas” 😭 El video se multiplicó por el mundo y Jools anunció a sus fans que ese éxito le permitirá financiar su transición, algo por lo que lleva años luchando 🏳️⚧️ En un emocionante clip, Jools dijo que “un día estaba trabajando como cajera y haciendo videos en el descanso, y ahora estoy volando por todo el país para presentar eventos y voy a poder financiar el resto de mi transición”💜 La frase ha sido usada por celebridades, políticos y por todos quienes están al día con el léxico de redes sociales 😌¿Habías escuchado la frase?
🎥 desde joolieannie en Tiktok
@clasebasica
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💡 Top performing posts average 4.2M views (2.9x above average). Moderate competition - consistent posting builds momentum.
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