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SOMeesho’s zero-commission model is technically still true — but your real costs have changed.
Shipping fees are up 15–20%. Quality control fees on returns range from ₹20–50 per order. And if you want visibility, ads are practically necessary, costing ₹8,000–15,000 per month. That puts your effective selling cost around 10–15% of your product price.
Here’s the opportunity: Meesho dominates tier-2, tier-3, and rural Indian markets. If you focus on high-volume, low-return products like home essentials, stationery, and daily consumables, 20–25% margins are still achievable.
Avoid high-return categories like fashion and beauty.
Win with repeat-purchase, practical products.
Smart category selection > chasing “zero commission.”
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