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10Comment HYATT for our full analysis of everything changing
This is one of the biggest devaluations we’ve seen in the hotel space...
THE CHANGE:
Hyatt is replacing their straightforward 3-tier award chart with a complex 5-tier system.
OLD SYSTEM:
✅ Off Peak pricing
✅ Standard pricing
✅ Peak pricing
NEW SYSTEM:
❌ Lowest pricing
❌ Low pricing
❌ Moderate pricing
❌ Upper pricing
❌ Top pricing
WHY THIS MATTERS:
The variance between lowest and top tier is EXTREME:
• Some categories: 100% increase
• Other categories: Up to 200% increase
• Same hotel, same room, 2-3x the points
REAL IMPACT:
What this means for your redemptions:
• Category 4 hotel used to be 15k points standard
• Now could range from 12k (lowest) to 30k+ (top)
• Peak travel dates = significantly more expensive
• Flexibility = punished with higher costs
THE SILVER LINING:
Free Night Certificates and Suite Upgrade Awards are UNAFFECTED by these changes, making them relatively more valuable than ever.
WHAT TO DO NOW:
1️⃣ Book future Hyatt stays at current rates ASAP
2️⃣ Prioritize using points over Free Night Certs when possible
3️⃣ Save your Free Night Certs for post-change bookings
Hyatt has long been the gold standard for hotel loyalty programs. While they’re still better than most competitors, this change significantly reduces the value proposition that made them special.
The predictability and transparency of their old award chart was a huge advantage. This new dynamic pricing model follows the industry trend of making redemptions less predictable and more expensive.
How do you feel about this devaluation? Are you changing your Hyatt strategy?
#Hyatt #WorldOfHyatt #HotelPoints #pointsandmiles
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