18thrule's engagement rate sits at 18.29%. That's 632% above what you'd typically see for accounts with 10K-100K followers (average 2.5%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 75% are videos and 25% are photos. Notably, photos tend to get 3.4x more engagement than videos. New posts appear roughly every 3 days — a steady, reliable rhythm. Captions lean detailed, averaging 1242 characters.