23andme's engagement rate sits at 0.03%. For accounts with 100K-500K followers, the average is around 1.8%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 25% are videos and 75% are photos. Notably, videos tend to get 4.4x more engagement than photos. New content goes up pretty much every day — a very consistent posting habit. Captions lean detailed, averaging 575 characters.