7upindia's engagement rate sits at 0.75%. For accounts with 10K-100K followers, the average is around 2.5%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 58% are videos and 42% are photos. Notably, videos tend to get 2.8x more engagement than photos. Content shows up about every 12 days. Captions lean moderate, averaging 163 characters.