91mobiles's engagement rate sits at 0.34%. For accounts with 100K-500K followers, the average is around 1.8%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 67% are videos and 33% are photos. Notably, videos tend to get 2.1x more engagement than photos. New content goes up pretty much every day — a very consistent posting habit. Captions lean moderate, averaging 420 characters.