@_hellomata
MATA
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@_hellomata Profile Analysis Summary
Based on the last 12 posts
When we look at how _hellomata's audience interacts with their content, we see an engagement rate of 2.48% — that's about 73 likes and 4 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 67% of recent posts are videos and 33% are photos. Interestingly, photo content tends to spark 3.0x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up pretty much every day — a highly consistent rhythm. Captions tend to be moderate-length, averaging around 285 characters.
Key Metrics
3.1K
Followers
781
Following
12
Total Posts
2.49%
Engagement Rate
73
Avg Likes
4
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
3,087 followers
2.48% engagement rate
12 posts, 4 avg comments
4.0:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
871
Total Likes
47
Total Comments
Engagement Rate
Your engagement rate is 50% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 85% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 84% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.8
Posts per day
6
Posts per week
Sunday
Most active day
Posts by Weekday
Top Performing Content
Premier vidéo: « L’entrée quand ta vidéo a fait plus de 20 millions de vues » 😂😂🤭 On vous voit. ...
View on Instagram
Travel your way — solo or with your crew. We don’t just organize trips, we craft experiences you’ll ...
View on InstagramAnalyzed 12 posts. Top content receives 366 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 91 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">56.6</span>%
Likes Trend
-61.7%
Before: 105 avg
After: 40 avg
Comments Trend
+270.0%
Before: 2 avg
After: 6 avg
Total Engagement
-56.6%
Before: 107 avg
After: 46 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 238 characters. Long captions (500+ chars) perform best with 218 avg engagements.
Hashtag Performance
With Hashtags
2
posts
Without Hashtags
10
posts
Most Used Hashtags
Average 0.5 hashtags per post. Posts without hashtags perform 55 better on average.
Growth Indicators
Account Classification
Micro InfluencerWith 3.1K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%
Following/Followers
0.253
GoodEngagement Rate
2.48%
Below averageTotal Followers
3.1K
Following 781- • Good ratio - more followers than following
- • Engagement rate is below the 5-10% benchmark for micro accounts
- • Average of 73 likes and 4 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Travel & Adventure
Content related to travel destinations and adventures
Family & Relationships
Content about family and relationships
Nature & Environment
Posts featuring natural landscapes and wildlife
Entertainment & Music
Entertainment, music, and nightlife content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1K-10K followers
Estimated based on average engagement × 3
Audience Summary
This growing account shows average engagement with primarily French content. Average post reaches an estimated 218 accounts.
Best Time to Post
Best performing time: Friday 8am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @_hellomata's recent content
@_hellomata's engagement rate of 2.48% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 67% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.
Best performing photo generated 4.8x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 285 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.