@abc7amarillo
ABC 7 Amarillo
ABC 7 Amarillo is the community news leader. We are dedicated to providing the people of the Panhandle with relevant, accurate and balanced news.
@abc7amarillo Profile Analysis Summary
Based on the last 12 posts
When we look at how abc7amarillo's audience interacts with their content, we see an engagement rate of 0.34% — that's about 59 likes and 2 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 75% of recent posts are videos and 25% are photos. Interestingly, photo content tends to spark 6.0x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up roughly every 2 days — a highly consistent rhythm. Captions tend to be moderate-length, averaging around 151 characters.
Key Metrics
18.1K
Followers
113
Following
12
Total Posts
0.34%
Engagement Rate
59
Avg Likes
2
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
18,104 followers
0.34% engagement rate
12 posts, 2 avg comments
160.2:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
710
Total Likes
22
Total Comments
Engagement Rate
Your engagement rate is 87% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 97% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 98% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.5
Posts per day
4
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
1 DEAD, 9 INJURED in an overnight shooting at the Westminster Apartments (2415 Coulter Street) ABC ...
View on Instagram
President Donald Trump delivers remarks during meeting with Chinese President Xi Jinping #donaldtru...
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The third City of Amarillo employee who stole money from the homeless officially pleaded guilty. htt...
View on InstagramAnalyzed 12 posts. Top content receives 445 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 135 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">67.9</span>%
Likes Trend
-68.5%
Before: 90 avg
After: 28 avg
Comments Trend
-42.9%
Before: 2 avg
After: 1 avg
Total Engagement
-67.9%
Before: 92 avg
After: 30 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 151 characters. Medium captions (101-500 chars) perform best with 67 avg engagements.
Hashtag Performance
With Hashtags
5
posts
Without Hashtags
7
posts
Most Used Hashtags
Average 2.0 hashtags per post. Posts without hashtags perform 45 better on average.
Growth Indicators
Account Classification
Small InfluencerWith 18.1K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.006
ExcellentEngagement Rate
0.34%
Below averageTotal Followers
18.1K
Following 113- • Very influential - follows far fewer than followers
- • Engagement rate is below the 3-5% benchmark for small accounts
- • Average of 59 likes and 2 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Photography & Art
Focus on visual storytelling and artistic content
Business & Motivation
Entrepreneurship and motivational content
Family & Relationships
Content about family and relationships
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 178 accounts.
Best Time to Post
Best performing time: Saturday 8am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @abc7amarillo's recent content
@abc7amarillo's engagement rate of 0.34% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 75% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 2 days between posts. high frequency typically leads to better audience retention.
Best performing photo generated 7.4x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 151 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.