adairs's engagement rate sits at 1.20%. For accounts with 500K-1M followers, the average is around 1.5%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 58% are videos and 42% are photos. Notably, videos tend to get 39.0x more engagement than photos. New content goes up pretty much every day — a very consistent posting habit. Captions lean concise, averaging 92 characters.