airiamall's engagement rate sits at 3.25%. That's 30% above what you'd typically see for accounts with 10K-100K followers (average 2.5%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 33% are videos and 67% are photos. Notably, photos tend to get 2.0x more engagement than videos. New content goes up pretty much every day — a very consistent posting habit. Captions lean moderate, averaging 285 characters.