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airmailweekly's engagement rate sits at 0.47%. For accounts with 100K-500K followers, the average is around 1.8%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 8% are videos and 92% are photos. Notably, photos tend to get 3.7x more engagement than videos. New content goes up pretty much every day — a very consistent posting habit. Captions lean detailed, averaging 688 characters.
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Air Mail
A digital weekly arriving every Saturday morning. News and culture at a civilized pace. Start reading now via the link b...