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AP doesn’t just sell watches. They sell an experience you have to be invited into. Private clubhouses. Invite-only retail. A buying process that feels more like joining a secret society than shopping
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Everyone’s losing their minds over the Swatch x AP Royal Oak collab. But nobody’s asking the right question. Why is this SO hype? It’s not the design. It’s not the price. It’s the story AP has spent
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The Royal Oak isn’t expensive because of materials. It’s expensive because you can’t have one. That’s the entire strategy. Scarcity. Exclusivity. The velvet rope that makes the line longer. AP under
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A $30,000 watch. Now available in plastic for $400. And people think this is a good idea? This isn’t a collab β€” it’s a case study in how to destroy decades of brand equity in one product launch. The
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AP just handed Swatch the keys to the Royal Oak. Genius move or the beginning of the end? When a $30,000 brand lets a $250 brand borrow its most iconic design, you’re not collaborating β€” you’re dilut
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Swatch X Audemars Piguet collab is here, and itΒ΄s not great. The definition of brand dilution: the weakening of a brand’s strength, value, and reputation, usually caused by overextending the brand i
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Luxury products are NOT investments. Even if customers are behaving like investors. Never market your luxury products as investments, because they are not. #luxury #branding #marketing #entrepreneur
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Implementing lifecycle marketing is the best move you can make as a luxury brand. Bigger brands have more resources, but it takes longer to fix. Smaller brands can move faster. #luxury #branding #bu
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Should your customers deal with Β«JohnΒ» on Facebook Marketplace, or directly with your brand? #luxury #branding #business #marketing #entrepreneur
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Rolex CPO is the best move for controling the quaility and pricing of the second hand market #luxury #rolex #watch #branding #business
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Remember, no matter what anyone tells you: watches are NOT investments. #luxury #branding #business #marketing #entrepreneur
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Implement buy-backs for your premium brand to protect pricing, and control the brand narrative. #luxury #branding #business #marketing #entrepreneur
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About @alexfromdeus

Alex | DEUS Marketing is a Instagram growing creator. With 53 followers and 12 posts, alexfromdeus's account shows a follower-to-following ratio of 0.6:1. View all content anonymously on Pictame - no login required.

alexfromdeus's engagement rate sits at 13.36%. That's 167% above what you'd typically see for accounts with 1K-10K followers (average 5%) β€” a sign of a genuinely connected audience.

Out of the last 12 posts, 100% are videos and 0% are photos. New content goes up pretty much every day β€” a very consistent posting habit. Captions lean moderate, averaging 344 characters.

13.36% engagement rate β€” 167% above average for 1K-10K follower accounts.
Posts every day β€” very consistent.

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alexfromdeus
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@alexfromdeus

Alex | DEUS Marketing

Public
Posts
12
Followers
53
Top Hashtags
#luxury#branding#audemarspiguet#marketing#business#swatch#entrepreneur#watches

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#happy#picoftheday#cute#style#instalike#beauty#tbt#summer#fitness#repost#food#followme
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Avg. Likes
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0
Engagement
13.21%

I help luxury & premium brands attract the right buyers Brand positioning Β· Paid media Β· Content strategy πŸŽ™ Culture & C...

www.deusmarketing.io
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