@amnh
American Museum of Natural History
Official Instagram of the American Museum of Natural History in New York City. Open daily, 10 am–5:30 pm. → Home of the Margaret Mead Film Festival
@amnh Profile Analysis Summary
Based on the last 12 posts
When we look at how amnh's audience interacts with their content, we see an engagement rate of 2.94% — that's about 16.9K likes and 106 comments per post on average. Compared to similar accounts in the 500K-1M follower range (where the average sits around 1.5%), this is 96% higher, which suggests a genuinely engaged community.
Looking at content mix, about 42% of recent posts are videos and 58% are photos. Interestingly, video content tends to spark 19.7x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 28 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 490 characters.
Key Metrics
579.3K
Followers
314
Following
12
Total Posts
2.94%
Engagement Rate
16.9K
Avg Likes
106
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
579,264 followers
2.94% engagement rate
12 posts, 106 avg comments
1844.8:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
203.1K
Total Likes
1.3K
Total Comments
Engagement Rate
Your engagement rate is 96% above the Macro (500K-1M) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 32% below typical Macro (500K-1M) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 79% below the Macro (500K-1M) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Friday
Most active day
Posts by Weekday
Top Performing Content
🦈 Dive into the Museum’s collections with Ryan Thoni (@manonafishin), curatorial associate of Ichth...
View on Instagram
Let us know what else you would see if you only had an hour at the Museum! Everything you’ve seen ...
View on Instagram
Happy Caturday! Meet the rusty-spotted cat (Prionailurus rubiginosus). Known as the “hummingbird of ...
View on InstagramAnalyzed 12 posts. Top content receives 168K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 36.2K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">94.4</span>%
Likes Trend
-94.4%
Before: 32K avg
After: 1.8K avg
Comments Trend
-92.0%
Before: 196 avg
After: 16 avg
Total Engagement
-94.4%
Before: 32.2K avg
After: 1.8K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 490 characters. Medium captions (101-500 chars) perform best with 27.9K avg engagements.
Hashtag Performance
With Hashtags
11
posts
Without Hashtags
1
posts
Most Used Hashtags
Average 4.8 hashtags per post. Posts with hashtags get 16.7K more avg engagements.
Growth Indicators
Account Classification
Large InfluencerWith 579.3K followers, this account falls in the Large category (500K-1M). Typical engagement for this tier: 0.5-1%
Following/Followers
0.001
ExcellentEngagement Rate
2.94%
Above averageTotal Followers
579.3K
Following 314- • Very influential - follows far fewer than followers
- • Engagement rate is above the 0.5-1% benchmark for large accounts
- • Average of 16.9K likes and 106 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Nature & Environment
Posts featuring natural landscapes and wildlife
Fitness & Health
Posts about fitness, workouts, and healthy living
Beauty & Skincare
Beauty tips and skincare routines
Photography & Art
Focus on visual storytelling and artistic content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows average engagement with primarily English content. Average post reaches an estimated 50.8K accounts.
Best Time to Post
Best performing time: Friday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @amnh's recent content
@amnh's engagement rate of 2.94% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 58% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 28 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 9.9x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 490 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.