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ao's engagement rate sits at 0.04%. For accounts with 100K-500K followers, the average is around 1.8%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 83% are videos and 17% are photos. Notably, videos tend to get 2.7x more engagement than photos. New posts appear roughly every 2 days — a steady, reliable rhythm. Captions lean concise, averaging 97 characters.
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ao.com
⚡️ The UK’s most trusted electrical retailer Our jingle lives in your head rent free 🎶 #AOatHome to feature 📸