@apt_roofing
APT Roofing Pty Ltd
Apt Roofing proudly supporting the Children's Starlight foundation. Let’s make a change together, your support can make a real difference! 💜
@apt_roofing Profile Analysis Summary
Based on the last 12 posts
When we look at how apt_roofing's audience interacts with their content, we see an engagement rate of 0.53% — that's about 88 likes and 4 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 67% of recent posts are videos and 33% are photos. Interestingly, photo content tends to spark 1.3x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 100 days — a infrequent rhythm. Captions tend to be detailed, averaging around 611 characters.
Key Metrics
17.2K
Followers
5.5K
Following
12
Total Posts
0.53%
Engagement Rate
88
Avg Likes
4
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
17,233 followers
0.53% engagement rate
12 posts, 4 avg comments
3.1:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
1.1K
Total Likes
45
Total Comments
Engagement Rate
Your engagement rate is 79% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 96% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 95% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
Throwback Thursday! Here’s a reroof we completed a few years ago in Maroubra! What are your thoughts...
View on Instagram
📍 A beautiful four-story transformation in Randwick! ⏱️ Working at heights requires serious plann...
View on InstagramAnalyzed 12 posts. Top content receives 547 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 21 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">86.6</span>%
Likes Trend
-86.3%
Before: 154 avg
After: 21 avg
Comments Trend
-92.9%
Before: 7 avg
After: 1 avg
Total Engagement
-86.6%
Before: 161 avg
After: 22 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 611 characters. Short captions (1-100 chars) perform best with 287 avg engagements.
Hashtag Performance
With Hashtags
11
posts
Without Hashtags
1
posts
Most Used Hashtags
Average 6.5 hashtags per post. Posts with hashtags get 74 more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 17.2K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.322
GoodEngagement Rate
0.53%
Below averageTotal Followers
17.2K
Following 5.5K- • Good ratio - more followers than following
- • Engagement rate is below the 3-5% benchmark for small accounts
- • Average of 88 likes and 4 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Family & Relationships
Content about family and relationships
Business & Motivation
Entrepreneurship and motivational content
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Fitness & Health
Posts about fitness, workouts, and healthy living
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 263 accounts.
Best Time to Post
Best performing time: Thursday 4am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @apt_roofing's recent content
@apt_roofing's engagement rate of 0.53% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 67% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 100 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 6.0x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 611 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
Explore Similar Public Profiles
Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.