aptdeco
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@aptdeco

AptDeco

PublicHome decor
12
Posts
73.9K
Followers
295
Following

The easiest way to buy & sell furniture 🛋 💥 Now available throughout the US! #aptdecorated to be featured

www.aptdeco.com/
12 posts analyzed

@aptdeco Profile Analysis Summary

Based on the last 12 posts

When we look at how aptdeco's audience interacts with their content, we see an engagement rate of 0.04% — that's about 21 likes and 10 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 8% of recent posts are videos and 92% are photos.

On the posting side, new content shows up about every 54 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 205 characters.

Key Metrics

73.9K

Followers

295

Following

12

Total Posts

0.04%

Engagement Rate

21

Avg Likes

10

Avg Comments

Authority Score

49/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
14/25

73,895 followers

Engagement
0/30

0.04% engagement rate

Content
10/20

12 posts, 10 avg comments

Growth
15/15

250.5:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

254

Total Likes

119

Total Comments

Engagement Rate

0.04%vs 2.5% (avg)
-98%

Your engagement rate is 98% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

21vs 2,000 (avg)
-99%

Your average likes are 99% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

10vs 80 (avg)
-88%

Your comments are 88% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

Medium consistency

Tuesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
4737

Shop our flash sale now! Items from top brands 70%-90% off their retail price 🛋️ link in our bio

View on Instagram
Content
High Performer
468

we love this minimal chic set up for a cozy night in via @clarasharmadesign

View on Instagram
Content
High Performer
3020

🛋️ Ready to invest in the future of furniture resale?We’ve launched an exclusive opportunity for yo...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 47 likes on average.

Content Type Analysis

Content Distribution

92%
Videos (1)Photos (11)

Videos

Better
Avg Likes-1
Avg Comments37

Photos

Avg Likes23
Avg Comments7

Videos outperform photos by 6 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">46.5</span>%

Likes Trend

-49.7%

Before: 28 avg

After: 14 avg

Comments Trend

-39.2%

Before: 12 avg

After: 8 avg

Total Engagement

-46.5%

Before: 41 avg

After: 22 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
4
1-100 chars
Medium
7
101-500 chars
Long
1
500+ chars
ShortBest
Likes34
Comments21
Medium
Likes12
Comments2
Long
Likes30
Comments20

Average caption length: 205 characters. Short captions (1-100 chars) perform best with 55 avg engagements.

Hashtag Performance

With Hashtags

6

posts

Avg Likes10
Avg Comments11

Without Hashtags

Better

6

posts

Avg Likes32
Avg Comments9

Most Used Hashtags

#aptdeco×4#aptdecorated×4#sustainableliving×4#preownedfurniture×3#circulareconomy×3#vintageshop×2#springcleaning×2#vintagefurniture×1#antiquefurniture×1#secondhandfurniture×1

Average 2.7 hashtags per post. Posts without hashtags perform 20 better on average.

Growth Indicators

Account Classification

Medium Influencer
1K10K50K500K1M10M+

With 73.9K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%

Following/Followers

0.004

Excellent

Engagement Rate

0.04%

Below average

Total Followers

73.9K

Following 295
Profile Insights
  • Very influential - follows far fewer than followers
  • Engagement rate is below the 1-3% benchmark for medium accounts
  • Average of 21 likes and 10 comments per post

Hashtags & Captions

Top Hashtags

#aptdeco(4)
#aptdecorated(4)
#sustainableliving(4)
#preownedfurniture(3)
#circulareconomy(3)
#vintageshop(2)

Based on 12 recent posts

Top Caption Words

furniture(7)
aptdeco(7)
vintage(3)
find(3)
top(3)
brands(3)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional62% dominant+Positive & Uplifting

The overall tone of this profile's content leans towards romantic & emotional with elements of positive & uplifting.

Business & Motivation

Entrepreneurship and motivational content

Relevance100%

Lifestyle & Fashion

Content about lifestyle, fashion, and personal style

Relevance78%

Family & Relationships

Content about family and relationships

Relevance56%

Entertainment & Music

Entertainment, music, and nightlife content

Relevance22%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English80%
Portuguese14%
French2%
Turkish2%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post64

Estimated based on average engagement × 3

Audience Summary

This established account shows low engagement with primarily English content. Average post reaches an estimated 64 accounts.

Best Time to Post

Best performing time: Thursday 12pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @aptdeco's recent content

@aptdeco's engagement rate of 0.04% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 92% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 54 days between posts. low frequency typically leads to better audience retention.

Best performing photo generated 2.7x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 205 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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