@article
Article
Delightful design for every home. Tag #OurArticle to be featured. β Shop the feed β
@article Profile Analysis Summary
Based on the last 12 posts
When we look at how article's audience interacts with their content, we see an engagement rate of 0.01% β that's about 62 likes and 5 comments per post on average. For accounts in the 1M+ follower range, the typical rate is around 1.2%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 8% of recent posts are videos and 92% are photos. Interestingly, video content tends to spark 1.9x more interaction than photos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up roughly every 2 days β a highly consistent rhythm. Captions tend to be moderate-length, averaging around 230 characters.
Key Metrics
1M
Followers
477
Following
12
Total Posts
0.01%
Engagement Rate
62
Avg Likes
5
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
1,027,891 followers
0.01% engagement rate
12 posts, 5 avg comments
2154.9:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
740
Total Likes
56
Total Comments
Engagement Rate
Your engagement rate is 99% below the Mega (1M+) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 100% below typical Mega (1M+) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 100% below the Mega (1M+) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.5
Posts per day
4
Posts per week
Friday
Most active day
Posts by Weekday
Top Performing Content
Bold, golden, and made to glow β¨ The Abisko Velvet Sofa in Plush Yarrow Gold brings artful color an...
View on Instagram
Welcome to our new lounge reading room! This room is tinyyyyy, so I needed to be strategic about the...
View on Instagram
The right pieces grow with you. π₯ >>> @cloe.thomson #OutdoorDesign #articlefurniture #outdoorlivi...
View on InstagramAnalyzed 12 posts. Top content receives 166 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 57 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">30.3</span>%
Likes Trend
-33.0%
Before: 74 avg
After: 50 avg
Comments Trend
+15.4%
Before: 4 avg
After: 5 avg
Total Engagement
-30.3%
Before: 78 avg
After: 55 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 230 characters. Long captions (500+ chars) perform best with 134 avg engagements.
Hashtag Performance
With Hashtags
8
posts
Without Hashtags
4
posts
Most Used Hashtags
Average 2.0 hashtags per post. Posts with hashtags get 40 more avg engagements.
Growth Indicators
Account Classification
Mega InfluencerWith 1M followers, this account falls in the Mega category (1M-10M). Typical engagement for this tier: 0.2-0.5%
Following/Followers
0.000
ExcellentEngagement Rate
0.01%
Below averageTotal Followers
1M
Following 477- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is below the 0.2-0.5% benchmark for mega accounts
- β’ Average of 62 likes and 5 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Nature & Environment
Posts featuring natural landscapes and wildlife
Photography & Art
Focus on visual storytelling and artistic content
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Business & Motivation
Entrepreneurship and motivational content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1M+ followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 185 accounts.
Best Time to Post
Best performing time: Thursday 8am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @article's recent content
@article's engagement rate of 0.01% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 92% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 2 days between posts. medium frequency typically leads to better audience retention.
Best performing photo generated 2.6x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 230 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.