b96chicago's engagement rate sits at 0.39%. For accounts with 10K-100K followers, the average is around 2.5%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 83% are videos and 17% are photos. Notably, photos tend to get 3.3x more engagement than videos. New content goes up pretty much every day — a very consistent posting habit. Captions lean concise, averaging 128 characters.