babelio_'s engagement rate sits at 0.85%. For accounts with 10K-100K followers, the average is around 2.5%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 25% are videos and 75% are photos. Notably, photos tend to get 3.4x more engagement than videos. New posts appear roughly every 2 days — a steady, reliable rhythm. Captions lean detailed, averaging 924 characters.