backroadsofappalachia
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@backroadsofappalachia

Backroads of Appalachia

PublicNonprofit organization
12
Posts
18.6K
Followers
2.2K
Following

Reviving Appalachia through motorsports. All competition and exhibition events held on closed course with professional drivers. Do not attempt.

linktr.ee/BOA.org
12 posts analyzed

@backroadsofappalachia Profile Analysis Summary

Based on the last 12 posts

When we look at how backroadsofappalachia's audience interacts with their content, we see an engagement rate of 2.69% — that's about 495 likes and 6 comments per post on average. This lines up well with the 2.5% average for accounts with 10K-100K followers — a solid, steady performance.

Looking at content mix, about 33% of recent posts are videos and 67% are photos. Interestingly, photo content tends to spark 6.8x more interaction than videos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 4 days — a moderately consistent rhythm. Captions tend to be detailed, averaging around 546 characters.

Key Metrics

18.6K

Followers

2.2K

Following

12

Total Posts

2.70%

Engagement Rate

495

Avg Likes

6

Avg Comments

Authority Score

41/100
Emerging

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
10/25

18,587 followers

Engagement
16/30

2.69% engagement rate

Content
0/20

12 posts, 6 avg comments

Growth
7/15

8.3:1 follower ratio

Trust
8/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

5.9K

Total Likes

69

Total Comments

Engagement Rate

2.69%vs 2.5% (avg)
On par

Your engagement rate is on par with the Micro (10K-100K) average. You're performing as expected for your follower tier.

Avg. Likes per Post

495vs 2,000 (avg)
-75%

Your average likes are 75% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

6vs 80 (avg)
-93%

Your comments are 93% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.3

Posts per day

Average

2

Posts per week

Medium consistency

Tuesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
5.2K49

A legend passes…#cars #content #video #1320 #fastcars

View on Instagram
Content
Video
High Performer
2006

Respect the road. Respect the region. Respect each other. The Backroads of Appalachia aren’t a race...

View on Instagram
Content
High Performer
1440

Who are we going to see in June? @driftappalachia willl be in town for special stage 9 🤘🏻 #drif...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 5.2K likes on average.

Content Type Analysis

Content Distribution

33%
67%
Videos (4)Photos (8)

Videos

Avg Likes100
Avg Comments3

Photos

Better
Avg Likes693
Avg Comments7

Photos outperform videos by 597 avg engagements per post.

Engagement Trend

Overall Trend

Increasing

Comparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">1064.8</span>%

Likes Trend

+1093.9%

Before: 77 avg

After: 913 avg

Comments Trend

+231.3%

Before: 3 avg

After: 9 avg

Total Engagement

+1064.8%

Before: 79 avg

After: 922 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1
1-100 chars
Medium
5
101-500 chars
Long
6
500+ chars
ShortBest
Likes5.2K
Comments49
Medium
Likes61
Comments1
Long
Likes80
Comments2

Average caption length: 546 characters. Short captions (1-100 chars) perform best with 5.2K avg engagements.

Hashtag Performance

With Hashtags

Better

11

posts

Avg Likes536
Avg Comments6

Without Hashtags

1

posts

Avg Likes39
Avg Comments3

Most Used Hashtags

#appalachia×5#backroadsofappalachia×5#economicdevelopment×5#motorsports×3#rally×2#offroad×2#adventure×2#perrythunderrun×1#utv×1#kentucky×1

Average 4.2 hashtags per post. Posts with hashtags get 500 more avg engagements.

Growth Indicators

Account Classification

Small Influencer
1K10K50K500K1M10M+

With 18.6K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%

Following/Followers

0.121

Good

Engagement Rate

2.69%

Below average

Total Followers

18.6K

Following 2.2K
Profile Insights
  • Good ratio - more followers than following
  • Engagement rate is below the 3-5% benchmark for small accounts
  • Average of 495 likes and 6 comments per post

Hashtags & Captions

Top Hashtags

#appalachia(5)
#backroadsofappalachia(5)
#economicdevelopment(5)
#motorsports(3)
#rally(2)
#offroad(2)

Based on 12 recent posts

Top Caption Words

appalachia(6)
adventure(6)
road(5)
region(5)
see(5)
trails(5)

Common words filtered out for relevance

Content Themes

Content Mood

Neutral & Informative39% dominant+Romantic & Emotional

The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.

Travel & Adventure

Content related to travel destinations and adventures

Relevance100%

Nature & Environment

Posts featuring natural landscapes and wildlife

Relevance36%

Entertainment & Music

Entertainment, music, and nightlife content

Relevance32%

Business & Motivation

Entrepreneurship and motivational content

Relevance23%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English90%
Portuguese9%
German1%
Spanish0%

Detected from 12 post captions

Audience Engagement

Engagement LevelAverage

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post1.5K

Estimated based on average engagement × 3

Audience Summary

This established account shows average engagement with primarily English content. Average post reaches an estimated 1.5K accounts.

Best Time to Post

Best performing time: Wednesday 4pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @backroadsofappalachia's recent content

@backroadsofappalachia's engagement rate of 2.69% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.

Content strategy is 67% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is medium with an average interval of 4 days between posts. medium frequency typically leads to better audience retention.

Best performing photo generated 10.4x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a detailed approach with an average of 546 characters. This detailed style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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