@bakingbossbabe
Mel Asseraf
🥇 2X @foodnetwork CHOPPED CHAMP 👩🍳 Your butter half @melasseraf daily fun 📕 signed cookbooks IN STOCK 255k + Tiktok and 400k + Facebook
@bakingbossbabe Profile Analysis Summary
Based on the last 12 posts
When we look at how bakingbossbabe's audience interacts with their content, we see an engagement rate of 0.96% — that's about 2.1K likes and 360 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 92% of recent posts are videos and 8% are photos. Interestingly, video content tends to spark 7.7x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 29 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 375 characters.
Key Metrics
256.9K
Followers
3.3K
Following
12
Total Posts
0.97%
Engagement Rate
2.1K
Avg Likes
360
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
256,869 followers
0.96% engagement rate
12 posts, 360 avg comments
77.1:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
25.4K
Total Likes
4.3K
Total Comments
Engagement Rate
Your engagement rate is 46% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 74% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comment rate exceeds the Mid-tier (100K-500K) average by 44%. You're building meaningful conversations with your audience.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Friday
Most active day
Posts by Weekday
Top Performing Content
Pro tips part 1 leave me ALL YOUR BAKING QUESTIONS! And don’t forget to join baking unwrapped to com...
View on Instagram
This one of my favorite secret ingredient reveals. Light brown sugar adds so much flavor to whipped ...
View on InstagramAnalyzed 12 posts. Top content receives 19.7K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 2.3K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">89.8</span>%
Likes Trend
-88.7%
Before: 3.8K avg
After: 432 avg
Comments Trend
-96.1%
Before: 693 avg
After: 27 avg
Total Engagement
-89.8%
Before: 4.5K avg
After: 458 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 375 characters. Medium captions (101-500 chars) perform best with 5.4K avg engagements.
Hashtag Performance
With Hashtags
1
posts
Without Hashtags
11
posts
Most Used Hashtags
Average 0.3 hashtags per post. Posts without hashtags perform 2.3K better on average.
Growth Indicators
Account Classification
Medium InfluencerWith 256.9K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.013
ExcellentEngagement Rate
0.96%
Below averageTotal Followers
256.9K
Following 3.3K- • Very influential - follows far fewer than followers
- • Engagement rate is below the 1-3% benchmark for medium accounts
- • Average of 2.1K likes and 360 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Food & Cuisine
Food-related content and culinary experiences
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Beauty & Skincare
Beauty tips and skincare routines
Travel & Adventure
Content related to travel destinations and adventures
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 6.4K accounts.
Best Time to Post
Best performing time: Friday 8pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @bakingbossbabe's recent content
@bakingbossbabe's engagement rate of 0.96% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 92% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 29 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 8.0x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 375 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.