bakingitpretty
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@bakingitpretty

Baking It Pretty LLC✨👑

Public
12
Posts
13.8K
Followers
3.7K
Following

•Deposit required •Houston,Tx📍 •Backup Page @bakingitpretty_backup

bakingitpretty.com
12 posts analyzed

@bakingitpretty Profile Analysis Summary

Based on the last 12 posts

When we look at how bakingitpretty's audience interacts with their content, we see an engagement rate of 0.34% — that's about 44 likes and 3 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 100% of recent posts are videos and 0% are photos.

On the posting side, new content shows up about every 171 days — a infrequent rhythm. Captions tend to be concise, averaging around 144 characters.

Key Metrics

13.8K

Followers

3.7K

Following

12

Total Posts

0.34%

Engagement Rate

44

Avg Likes

3

Avg Comments

Authority Score

30/100
Emerging

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
10/25

13,792 followers

Engagement
5/30

0.34% engagement rate

Content
7/20

12 posts, 3 avg comments

Growth
5/15

3.7:1 follower ratio

Trust
3/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

524

Total Likes

32

Total Comments

Engagement Rate

0.34%vs 2.5% (avg)
-87%

Your engagement rate is 87% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

44vs 2,000 (avg)
-98%

Your average likes are 98% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

3vs 80 (avg)
-97%

Your comments are 97% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

Low consistency

Sunday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
5359

Barbies world 🎀💕 ____________________________________________________#SheBakes #BakingItPretty #T...

View on Instagram
Content
Video
High Performer
-19

Book your next cake with Baking it Pretty, no matter the occasion! 🌺🫶🏾 #houstonbaker #houstoncake...

View on Instagram
Content
Video
High Performer
-13

The Incredible Hulk vs SpiderMan….who would you bet on??! 😂🤔👀____________________________________...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 535 likes on average.

Content Type Analysis

Content Distribution

100%
Videos (12)Photos (0)

Videos

Better
Avg Likes44
Avg Comments3

Photos

Avg Likes0
Avg Comments0

Videos outperform photos by 47 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">98.5</span>%

Likes Trend

-101.1%

Before: 88 avg

After: -1 avg

Comments Trend

-22.2%

Before: 3 avg

After: 2 avg

Total Engagement

-98.5%

Before: 91 avg

After: 1 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
8
1-100 chars
Medium
4
101-500 chars
Long
500+ chars
Short
Likes-1
Comments1
MediumBest
Likes133
Comments6

Average caption length: 144 characters. Medium captions (101-500 chars) perform best with 139 avg engagements.

Hashtag Performance

With Hashtags

Better

12

posts

Avg Likes44
Avg Comments3

Without Hashtags

0

posts

Avg Likes0
Avg Comments0

Most Used Hashtags

#houstoncakes×12#houstonbaker×11#customcake×6#cakedecorating×4#customcakes×3#houstoncatering×2#gourmetcupcakes×2#houstoncustomcakes×2#houstoncupcakes×2#smallbusiness×2

Average 7.8 hashtags per post. Posts with hashtags get 47 more avg engagements.

Growth Indicators

Account Classification

Small Influencer
1K10K50K500K1M10M+

With 13.8K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%

Following/Followers

0.270

Good

Engagement Rate

0.34%

Below average

Total Followers

13.8K

Following 3.7K
Profile Insights
  • Good ratio - more followers than following
  • Engagement rate is below the 3-5% benchmark for small accounts
  • Average of 44 likes and 3 comments per post

Hashtags & Captions

Top Hashtags

#houstoncakes(12)
#houstonbaker(11)
#customcake(6)
#cakedecorating(4)
#customcakes(3)
#houstoncatering(2)

Based on 12 recent posts

Top Caption Words

incredible(1)
hulk(1)
spiderman(1)
bet(1)
houstonfoodie(1)
barbies(1)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional89% dominant+Energetic & Driven

The overall tone of this profile's content leans towards romantic & emotional with elements of energetic & driven.

Travel & Adventure

Content related to travel destinations and adventures

Relevance100%

Food & Cuisine

Food-related content and culinary experiences

Relevance90%

Business & Motivation

Entrepreneurship and motivational content

Relevance30%

Family & Relationships

Content about family and relationships

Relevance10%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English100%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post131

Estimated based on average engagement × 3

Audience Summary

This established account shows low engagement with primarily English content. Average post reaches an estimated 131 accounts.

Best Time to Post

Best performing time: Saturday 4pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @bakingitpretty's recent content

@bakingitpretty's engagement rate of 0.34% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 100% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 171 days between posts. low frequency typically leads to better audience retention.

Best performing video generated 11.7x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a minimal approach with an average of 144 characters. This minimal style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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